TamatsuLab
Entrepreneurial

Entrepreneurial Success Theory --- Geographical Advantage

Geographical Advantage

When starting a business, it is important to make good use of local advantages. Depending on where you start your business, the environmental conditions will change greatly. The materials that can be obtained there, the customers that gather there, and the rivals that are already there affect the business in various ways. If possible, I would like to start a business in a place where there are no rivals and many good customers, but places with such good conditions are not common. Once you have chosen a location and started a business, it is important to understand the environmental conditions of the location and make good use of the geographical advantage.

Geographical Advantage

Distance to your customers: If you're starting a business, choose where your customers are. If your customers are too far away, your business will not do well. Being close to the customer at all times is the first step to being chosen by the customer.
Rivalry: When you're starting a business, you want to choose a location with few competitors. If you base yourself in a place where your rivals don't often attack, it will be easier to solidify your base. However, on the contrary, there is also a strategy to deliberately choose a place with many rivals. This is because customers tend to gather in highly competitive places. Stand out from the crowd of rivals and try to be the choice of your customers.
Relationships with Suppliers: Business depends on suppliers. If you have excellent suppliers nearby, it will be easier for you to have good products. When starting a business, it is not always possible to suddenly meet excellent suppliers. It is important for entrepreneurs to do a lot of research to find good suppliers, and to steadily nurture nearby and convenient suppliers so that they can improve.
Energy: Energy consumption is a business burden. It is also important to make efforts to reduce energy consumption as much as possible. The longer the distance traveled, the higher the energy consumption. In order to save energy, it is necessary to shorten the travel distance and reduce the loss.
Networks: Networks affect people. Having a good network of contacts will be of great help in making your business successful. When starting a business, it's a good idea to choose a location where you can create good connections.
Money and information: There are places where money gathers and places where information gathers. If you want to start a business, you want to choose a place where money and information are easy to gather. Choose a good location and lead your business to success.

Start-up Risk

Entrepreneurship is to start a new business, to challenge something that has not been done before. New challenges come with risks. Before starting a business, it is a good idea to research the risks. But if you only care about risks, you will not be able to seize opportunities. It's not good to be half-hearted because you're afraid of risk. You should be cautious when starting a business, and be bold at the same time. Too cautious and you won't take chances, and too bold and you'll likely fail.

Success in Dream

Imagine being successful. Visualize how you want to be successful. You can also set numerical goals or express them in words. But if possible, use drawings, illustrations, or photographs to describe the future you want to achieve. Rather than looking at numbers and words, it should be easier to get the feeling of wanting to realize it. Make a picture of what kind of success you want to achieve by starting your own business. Then, while looking at that image, let's have a strong desire to realize it.

Motivation and Mood

In fact, the motivation and mood of the entrepreneur himself is the most important factor in a successful startup. Motivation is what drives an entrepreneur to make the business they set up successful. And the mood is the ups and downs of the person's feelings. If the person's passion and enthusiasm for making the business successful is conveyed to the people around them, people around them will naturally cooperate with them. Bright and positive people attract people. If the entrepreneur himself seems to be dark and depressed, it will be difficult for the business to succeed. Your motivation and mood can make a huge difference in the success or failure of your business.

Time of Heaven

You have to find the right timing to start a new business. The success or failure of a business depends greatly on whether the timing is good or bad. If you can start at the right time, it will be easy to do well. It's not a dream to put it on orbit at once. However, if the timing is off, even if you start a business, it may not go well, and you may slip towards failure. Entrepreneurs have to be very careful about when to launch a new business in order to succeed.

Geographical Advantage

When starting a business, it is important to make good use of local advantages. Depending on where you start your business, the environmental conditions will change greatly. The materials that can be obtained there, the customers that gather there, and the rivals that are already there affect the business in various ways. If possible, I would like to start a business in a place where there are no rivals and many good customers, but places with such good conditions are not common. Once you have chosen a location and started a business, it is important to understand the environmental conditions of the location and make good use of the geographical advantage.

Harmony of People

The important thing in starting a business is the harmony of people. No business can succeed without the cooperation of the people around it. Even if you gather information, strategize, and make a good plan, if no one cooperates, your business will not succeed. What entrepreneurs need is a centripetal force and popularity that creates harmony among people. If you are someone who makes people around you think, "Let's cooperate with this person," "Let's make this person's dream come true," or "Let's follow this person." It makes it easier for you to succeed, even if you have problems with . Harmony among people leads to success in entrepreneurship.

Money

Starting a business costs money. You need funds to start a business. If you're going to spend money on something, you want to be able to earn more than the money you spent. When starting a business, it is customary to research the cost-effectiveness of the business to be launched in advance and estimate the profit potential. You start a business because you think it will make money. However, when you actually start a business, it is not uncommon for unexpected situations to occur and things to go wrong. Also, if you do not manage your money properly, you will end up with a management that does not leave money even if you set up a business. When you start a business, you have to take care of your money.

Knowledge and Wisdom

What knowledge and wisdom do you need to be successful as an entrepreneur? What should people who want to start a business know? There is a lot of knowledge and wisdom that will help you succeed in starting a business. However, cramming too much knowledge does not guarantee entrepreneurial success. What kind of knowledge and wisdom will help you succeed in starting a business? What kind of knowledge and wisdom will help you when you are in trouble or when you are stuck? What kind of information should entrepreneurs obtain and decide? Let's think about the knowledge and wisdom to succeed in starting a business.

When the Start-up Ends

Entrepreneurship means starting a new business. Once the launch of the new business is on track and stable, the activity as an entrepreneur ends. Sometimes a business ends in success, sometimes in failure. At the end of the start-up, the success or failure of the start-up will be evaluated. Even if the business is going smoothly until it is launched, there are times when internal conflicts and troubles occur frequently and it reaches a dead end. Even if the business itself does not go well, the know-how at that time may be utilized in the next business.

Real "Success"

What is true “success” for entrepreneurship? If you become rich, famous, or admired by those around you, you may be able to say that you have "succeeded." If you imitate people who are said to be successful, you may be able to get closer to success. But maybe it's just a veneer of success. Were you able to do what you really wanted to do by starting a business, were you able to change the world, or were you able to make people happy? In order to get real "success", it seems necessary to look at more essential and deeper things and work on them.

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