About EC Site Management
When creating an e-commerce site, first decide what kind of people you want to sell to, what kind of buyers you want to sell, and what you want to sell. Also, think about how you can attract customers and increase the purchase rate. To whom to sell what, how to attract customers and increase the purchase rate are issues that EC site operators should always consider.
Target Consumers
Depending on the demographic you are targeting, the way you build your website will differ. Elderly or young, male or female, detached house or apartment resident, married or single, urban or suburban, and what kind of values are you targeting? In order to create a site that people will be interested in, empathize with, and want to buy, let's narrow down the target buyers as much as possible.
What to Sell
E-commerce sites sell products that match the values of the target demographic. The first step is to find values that resonate with and empathize with the target demographic. After finding out what values resonate with the purchasing demographic, we will select products specifically. Visitors will love your e-commerce site if you have products that match your values.
Attracting Customers
After creating an EC site, let's work on attracting customers. Instead of simply increasing access, let's create a system that attracts prospective customers. In addition to devising site design and article keywords, try blogging and social media. There are other ways to attract customers, such as banner ads, PPC ads, and affiliates.
Increase Purchase Rate
When you have more visitors, work on improving your conversion rate. Is it easy to choose products? Is it easy to find the information you want? Does the product description make you hesitate to purchase? Let's try to improve the purchase rate by replacing the products and reviewing the page while paying attention to the color and layout.
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