Recurring Catchphrase

There is a "printing effect" in my memory, and sometimes I learn as I listen to the same phrase. Repeating the same phrase in TV shopping seems to be aimed at this "imprint effect".

However, just shouting the same words many times is boring as a program. You may not want to see the program and change channels, or you may feel it is persistent and have a bad image.

The catchphrase that can be repeated in the popular TV shopping has some ingenuity. With this ingenuity, viewers can hear and remember naturally without being disliked by viewers.

The idea of the catchphrase is the ingenuity of the sense of sound, the ingenuity of the language, and the ingenuity of the rhythm. The sense of sound, language, and rhythm are all important, and if you don't devise a catchphrase, you won't be able to remember it.

The tagline determines the image of the product or company. Strong impressions, soft impressions, or a combination of them form the overall image.

It is also important to choose words that are associated with the product. If you remember those words and you recall the product, you are more likely to purchase it.

And the sense of rhythm is a big factor for viewers to remember. If the child has somehow the rhythm of singing, it will be impressed by many people.

* Return to All about TV Shopping

TV Shopping Goods

Products that Sell on TV Shopping
The basics of television shopping were said to be "diet", "beauty and health goods", and "cleaners", but various products have been sold recently. Due to soaring prices of gold and platinum, accessories and precious metals seem to be gaining popularity, and there seems to be a phenomenon where products for men can be sold like flying in TV shopping that is often considered to be mainstream for women.

It's fun to watch and it's nice to buy, but some of the more expensive items are being sold at low prices. How can you sell so cheaply? It's a little worrisome.
Limited Items for TV Shopping
Speaking of TV shopping is a limited product. Only this time, when a limited number of products appear, the degree of attention will increase. If you think you might never get it again, you will definitely want it while you watch it.
Products that Solve Worries
TV shopping sells products by attracting viewers to TV and inspiring them to buy. One of the commonalities is "products that solve problems for viewers."
Visually Appealing Products
It's fun to watch, buy and enjoy TV shopping, but what secrets are there to sell and popular products? One of the major features is that there are many products that visually appeal.
Products that are a Bit Embarrassing to Buy
Why is TV shopping so popular? What products are selling well there? Examining it, it seems that the products that can be sold through TV shopping have certain, common features.
Surprising Product
Many people are watching TV shopping every day. Various products are introduced, and the products that viewers like are sold one after another. In the meantime, TV shopping sometimes comes with surprising products.
Is TV Shopping Really Good to Buy?
The number of people shopping on TV is increasing. It is said that once you go shopping on TV, you will become quite a habit and you will have to order many times.

How to Enjoy TV Shopping

TV Shopping to Enjoy Alone
Recently, the number of people who enjoy watching TV shopping every day is increasing. It's not just shopping, but the fun of watching is the secret of the popularity of TV shopping.
TV Shopping to Enjoy with Others
When it comes to TV shopping, it is said that it is classic to watch alone. Certainly, programs are often set up at home, such as before noon or 3:00 pm, when the housewife is alone. It seems that TV shopping is broadcast late at night, assuming that someone will watch alone after his or her family have fallen asleep.
To not Fail in TV Shopping
Although it is a TV shopping that can be enjoyed in various ways, it often happens that you buy impulsively. Recently, the quality of TV shopping has also improved, and it seems that the number of products that people are satisfied with their purchases is increasing.

TV Shopping Sales

Season and TV Shopping
In TV shopping, the products that can be sold and the way of selling change depending on the season. Not only seasonal home appliances and event products, but also products that can be sold throughout the year, such as accessories and diet supplies, are greatly affected by the season.
Sales Techniques of TV Shopping
When watching TV shopping, I sometimes feel that there is some magical power. As the program progresses, it becomes more and more enthusiastic.
Basic Flow of TV Shopping Program
When watching TV shopping, you may end up buying something that wasn't very appealing at first. As you watch the program, you gradually get drawn in, and you end up wanting to buy it.
Show Opening
At the opening of the TV shopping, each company devises various ideas. Sometimes it's like a talk show, it starts with a quiz, it starts like a short-story, or it's like a drama.
Techniques to Attract Attention
Started watching TV shopping somehow, and while watching it, saw it all the way to the end of the program and wanted to order the product without a doubt. Didn't you have such experience?
Recurring Catchphrase
When watching TV shopping, you may hear the product name and tagline repeatedly. They speak repeatedly to make the TV viewers remember.
Price Range that can be Sold by TV Shopping
Why are so many people shopping on TV shopping? Do you think the product is "cheap"? Or do you usually buy something that is expensive and unobtrusive, even if it is expensive?
Demonstration at TV Shopping
The fun thing about TV shopping is demonstration sales. It can be said that it is a staple only in the demonstration sales that the dirt is removed immediately and the knife that has not cut easily can cut easily.
Surprise of TV Shopping
Some people go shopping on TV many times. TV shopping programs are so popular that there are so many people who enjoy watching programs, enjoy watching them, watch it all the time, or fancy watching it.
Bonus
It's fun to watch, buy and enjoy TV shopping, but there's a reason there are so many fans. When you buy a product on TV shopping, you feel like you've made a very good deal.
Reason to Trust
Many people order products on TV shopping. But they just saw it through the screen, they didn't see or touch the product directly. Of course they did not use it. Why can they buy a product without asking themselves?
Now, Place Your Order
When the TV shopping comes near the end, it is time to start accepting orders. The phone number is released here, and the moderator calls for a souq order now. The viewer, who was passively watching, is now the time to act.

参考情報

History of TV Shopping
There are various opinions about the start of TV shopping, but it is said that it began in the 1970s in Japan. It seems that the spread of television rapidly around the Tokyo Olympics held in 1964 and the spread of television to homes was the trigger.
Market Size and Dynamics
While watching TV, it's fun and engaging, and it's a TV shopping you'll want to buy. How big is that market?
TV shopping Costs
It's fun to watch, buy and enjoy TV shopping, but how much do the sellers who sell the product spend? How much does it cost to introduce your product on TV?