Brand and Differentiation

Brand is made in order to differentiate your products and services. To discriminate your products and services against others' products and services is very important.
Differentiation is to create differences and advantages in your products and services from others' so that consumers recognize yours as favorable.
The objective of differentiation is to be recognized and bought by customers.
No matter how good products you make, or excellent services you provide, it will not make profit if consumers do not notice at all.
Even a small, fine-line difference, you can expect a big effect if consumers do recognize it.
The differentiation points should be noticeable by consumers. It is not necessarily significant advantage for all people, but can benefit for target consumers.
Some unique design, funny functions can work as differentiation. Sometimes the older structure and difficulty of usage can be differentiation as far as those are recognized by consumers.

* Return to Brand

Brand is

History of Brand
Brand came from pushing burned stamp on skin of cattle. This is to identify the brand owner's cattle to distinguish from those of others.
Brand Image
There are various brands in the world. Each brand have each unique characteristics that create unique brand image. The more the brand is unique, the more it is memorable.
Brand Protection by Laws
Companies who produce brand products and services, should understand and take advantage of laws to protect brands. This is not only to protect themselves, but also to protect consumers from fake products.
Brand and Quality
Many people believe that the quality of the branded product is good. Quality of services of brand shops is also believed very good. Is quality of brand products really good? There seems to be any relations between quality and brand.
Generic Trademark and Prevention
In order to protect the brand name it is important to gain trademark registration and legal rights. However, even if it becomes a registered trademark, the name may be recognized by consumers as a common name rather than a brand name.

Creating Brand

How to Make Attractive Brand
In order to make your business successfull, it is essential to make a brand that is attractive for consumers. Here let's see how to make attractive brand for consumers.
Brand and Differentiation
Brand is made in order to differentiate your products and services. To discriminate your products and services against others' products and services is very important.
Brand USP
Brand is intended to differentiate products and services. It is important that differences are recognized by consumers. The different points of the brand are so called USP.
Brand Target
Brand will become famous when consumers recognize, appreciate, and spread information about it. When you have just launched a brand, few people know and recognize the brand name. It is recommended to set the brand target in the beginning so as to be recognized.
Brand Promotion
Even you have great products and excellent services, consumers can not buy them from you if they do not know you have. It is necessary to promote your brand to be known and recognized by people.

Brand Image

Brand Name and Image
There are many different brand names. Although each brand has unique characteristics, brand names that remain in people's memories, are easy to read and remember. The brand name significantly affects the brand image.
Products and Services
Brand is worth only when recognized by customers. First of all, the products and services must achieve customer satisfaction. The experience should be unforgettable so that customer remember and want to buy again.
Lifestyle and Brand Image
Brand has a power to change people's thought to lifestyle. People are longing for lifestyle that their favorite brand proposes. They dream of the lifestyle, and want to get someday.
Logo and Brand Image
Logo represents the brand as a symbol, printed on products, ads, catalogs so as to be recognized by consumers. Most famous and successful brands have impressive logos.
Fall of Brand Image
It takes money, time and effort to build a brand image. After a steady effort such as advertisement, quality control, employee education, making relationships with consumers, the brand image is finally completed.

Brand Management

Brand Management Necessity
Brand management is to control businesses of the brand. In particular, monitor brand reputation and customer reviews, evaluate to improve brand image and sales of products and services.

To be Loved Long
Some brands end up shortly even companies spend big money. On the other hand, some brands are loved much longer. Once you made a brand, you would like to continue to be loved forever.