TamatsuLab
Chinese Business

Business, Thought, and Management Articles --- Chinese Business Way --- National Sentiment and the Risks of its Change

National Sentiment and the Risks of its Change

What is worrisome when developing a Chinese business is its national sentiment. Once the national sentiment explodes, it can get out of hand. Rapid changes in public sentiment can greatly affect the business you are developing.

National Sentiment and the Risks of its Change

Humans have emotions. People have various feelings, and those feelings change every moment. People have different emotions. If nothing happens, each one has a different feeling and it doesn't make any big move.

However, some incidents can spark people's emotions. That feeling can spread quickly to the people and eventually become a social phenomenon.

In order to expand business not only in China but also in foreign countries, it is naturally necessary to give due consideration to the national sentiment of that country.

When you visit someone else's house, you greet them, take off your shoes, lower your waist and go up to the house. You will also bring souvenirs if necessary. It is rude if you go up without greetings.

Customs are different in foreign countries. They may be obeying their manners, but they may be doing something ridiculously rude to the people in the other country.

The sentiment and change of the Chinese people is a great risk in developing a Chinese business. When entering China, it is important to be careful not to be rude to the other person and to continue efforts to ensure that the Chinese people always have a good impression of the Japanese people.

*Return to Chinese Business Way

The Charm of Chinese Business

Market Size Appeal
The attraction of Chinese business and the attraction to enter China are the huge size of the market. The population, which is said to exceed 1.3 billion, is much larger than in Japan, and there is a lot of active commerce in many large cities every day.
Chinese Charm
The Chinese are very attractive, strange, and intimate. The attractiveness of interacting with Chinese people alone is a good reason to expand into China and develop your business there.
The Charm of Chinese Culture
China's appeal lies in its cultural diversity, depth, breadth and history. Chinese culture has a great influence on Japan, and Japanese culture also influences China.
Future Potential and Attractiveness
One of the great attractions of Chinese business is its potential. If you want to do business, you want to try a promising market in the future. China has room for growth among the many global markets and is said to be promising.
Vastness and the Internet
China is large. It is rather wide compared to Japan. Its size and size, combined with its market size, have become a major feature of China. Being able to compete as many times as possible in a vast market is an attractive part of the Chinese business.

Chinese Business Risks

Risks from Political Relationships
The Chinese business has great potential and is very attractive, but it has risks. One of the risks in developing a Chinese business is the risk of political relations between the Japanese and Chinese governments.
Market Competition Risks
It is said that the Chinese market will continue to grow, making it an attractive market worldwide. Now China is drawing attention from all over the world. As a result, when you enter China, you often have unexpected competitors and struggle.
National Sentiment and the Risks of its Change
What is worrisome when developing a Chinese business is its national sentiment. Once the national sentiment explodes, it can get out of hand. Rapid changes in public sentiment can greatly affect the business you are developing.
Credit and Brand Image Risks
In developing business in the Chinese market, it is very important to win the trust of the market and maintain quality. However, in China, you can lose trust and lose quality unexpectedly.
Human Network and Human Resources Risks
In order to develop a business in China, it is necessary to build Chinese connections and develop human resources. However, it is not easy to make good connections and develop good human resources in China.

Path to Success

Prepare to Fill the Bones
It is not limited to Chinese business. As is true of any business in any country, there are significant differences between those who succeed and those who fail, in their approach to business and their thinking patterns.
Process Rather than Result
When you start a Chinese business, you can have a very enjoyable and fulfilling day. The market is exciting and fast. Chinese society is diverse and there are many opportunities to take drastic challenges.
Spirit of Service
In order for a Chinese business to be successful, it must be essential. It is no exaggeration to say that the success or failure of a business depends greatly on whether you have it.
Thanks and Exchange
China and Japan have trade since ancient times. It is originally from China that Japanese people use Kanji now. Thought, literature, agriculture, construction technology and coin casting technology were also transmitted from China and spread to Japan.
Continue to Protect Your Brand
A very important issue in developing a Chinese business is establishing and protecting a brand image. Establishing a brand image can solidify your position in the Chinese market.

Return to Top of the Page