Business, Thought, and Management Articles --- Hotel Management and Services --- Brand Image
Brand is an identification sign to distinguish goods and services from other goods and services. In order to operate the hotel, it is important to create a brand image in order to differentiate it from other hotel services.
Brand is an identification sign to distinguish goods and services from other goods and services. In order to operate the hotel, it is important to create a brand image in order to differentiate it from other hotel services.
The hotel's brand image is formed by the hotel's name, hotel exterior, entrance situation, hotel staffs uniforms and guest rooms, the event venue and restaurant atmosphere, and other services as a whole.
To make a hotel's brand image is to impress that the hotel is different from other hotels, to make customers feel that they want to use the hotel, and to avoid using other hotels.
First of all, it is necessary to impress as a hotel.
Specializing features such as what kind of hotel is the hotel, what kind of service can be received if you use the hotel, what is different from other hotels, what makes you feel at ease with that hotel, will make that hotel impressive.
Hotel name and logo mark are also important for impressions as hotel.
To make customers feel that they want to use the hotel, it is to provide such a service as to cause a little 'longing for' or 'envying'. The service that is excessive and extravagant may be hated on the contrary. By keeping out a little bit it will remain "longing for" in the hearts of many people by making it something that you can get with a little bit stretch.
When you make hotel management, you tend to do almost same services with other hotels. However, by daringly providing services different from other places, you will remain in the impression of many people and establish a brand image.
*Return to Hotel Management and Services
Business Style of Hotel
The hotel is the accommodation for the purpose of short-term stay. You pay a fee and will be able to stay in hotel rooms that generally are divided individually, equipped a bed and bath, toilet, and maybe air conditioning and television.
What Hotels Provide
What do hotels provide to customers? By paying the money to the hotels, what will customers receive? Is that worth the money they pay?
Incidental Service of Hotels
The hotel is accommodation. Major services for the hotel are for guests staying, spending a comfortable and relaxing evening and having a good night's sleep. But they are not the only services that the hotels provide.
Hotels and Regional Economy
The hotel is closely related to the regional economy. Where people gather, there is a hotel and people gather where there is a hotel. The hotel revitalizes the regional economy, but sometimes it can cause serious problems.
Safety
The hotel have a responsibility to ensure the safety of guests while to stay. The hotel should do a thorough so that guests can stay at ease. However, there are hotels that are too much to pursue profit and efficiency, has been put off the safety of guests.
Hotel Funding Plan
The hotel is a business with a very large initial burden such as land and buildings. In the fund management plan of hotel management, we will concretize how to invest the amount of initial investment and how to collect the invested funds.
Hotel Sales Activities
Sales activities are necessary to collect customers in the hotel, increase the number of guests and increase revenue. Sales activities are getting more and more important in order to survive the harsh competition of the hotel industry.
Human Resource Development and Management
The hotel is in the service industry. Maintaining and improving the quality of service to our customers and hospitality is very important for hotel management. The future of the hotel will be greatly influenced by how to manage and nurture human resources.
Service Maintenance and Reform
It is important for the hotel to keep ongoing hospitality to our customers, maintain service as a hotel that can continue to use with confidence. At the same time, the hotel reforms hotel services and must constantly challenge new services.
Chain Development
For each city, you may find a hotel with the same logo and name by region. It is chain development by the hotel. There are also hotel chains in Japan, hotel chains in Europe, the United States, hotel chains which are deployed all over the world.
Accommodation Service
The hotel is accommodation. To make it possible for customers to take a rest and refresh, the hotel provides facilities that allow you to rest and sleep at ease, while providing facilities that allow you to take a break and sleep. Accommodation services are the most important service for hotels.
Hotel and Meals
People need to eat in order to live. Meals are one of the great pleasures of living. It is a very important service that our customers are looking forward to serving meals.
Event and Amusement
The hotel will be built in places where people gather, where people want to stay. People gather for each purpose, such as the center of business, downtown area, sightseeing area, airport, resort area, etc. They will stay as necessary.
Provision of Event Venue
In order to increase the number of hotel guests, You would like to increase the purpose and reason for people gathering inside and outside the hotel. By providing the venue for events etc., you can earn direct revenue and collect people.
Relaxation
The hotel is accommodation. The customer pays the accommodation fee and rents the room to stay. The hotel offers sleeping space equipped with beds, air conditioning, TV, etc., and refreshable facilities such as bath and toilet.
Harmony with Surrounding Areas
People gather and stay at the hotel. People gather for something such as an event, because there are reasons to gather in the hotel, and people stay, because there are some purpose or business in the area around.
Brand Image
Brand is an identification sign to distinguish goods and services from other goods and services. In order to operate the hotel, it is important to create a brand image in order to differentiate it from other hotel services.
Making Memories of People
What kind of place is a hotel? What does the hotel do for the people? What do people want from the hotel and what should the hotel offer to people?
Hotels with Fans
Fan making is very important for hotel management. A hotel with enthusiastic fans has a high retention rate and stable income. Also, as fans collect people, you can attract customers without paying much advertising expenses, and popularity will increase.
Collaboration
In order to raise the name recognition of the hotel, improve the hotel status and brand image, it is very effective to collaborate with the same industry or different industries.
