Reputational Risk

Sometimes products imported from abroad and sold do not sell at all suddenly for rumors. Once imported foods became a problem, sales of other imported foods can drop significantly, or can affect unexpected fields.
Reputation have a significant effect on television and magazine coverages.
In fact, some places have much anxiety to the quality depending on the country to import. There will also be actual quality problems.
It will not lead to a big problem if you respond quickly when a trouble occurred, but sometimes TVs and magazines can make problems bigger.
By being big fuss, on such as TVs and magazines, consumer anxiety is fueled. The impact to the sales appears even to products that were not related to the problem.
It is a very annoying for suppliers who had imported the products with no problem, but ie can not help since customers stop buying them.
It is important to think removing customers' anxieties first, before pushing to sell products that consumers are worrying.
Just treat customers faithfully, and let them be convinced. Then customers will come back.
Rumor has a significant effect on sales in the short term, the impact will be less and less over time.
As well as pay attention enough to bad reputation does not come out for products selling, importers should thinks customers' minds first and take actions when some reputation come out.

*Return to Import Business in Actuality

Import and Charm

Import Formalities
Generally, import is to buy goods in foreign coountries to sell or use in the domestic country. Since we bring goods from abroad, we ust have procesures in accordance with the customs law etc.
Regulation of Imports
Every day, various things have been imported from abroad. Daily life goods, animals, industrial products and other wide-ranging goods are imported. Many things close to us and used in everyday life are imported goods.
Longing for Overseas
There are many people who feel the longing to overseas by the images in films, television or memories of travels. They would feel the overseas atmosphere in their everyday lives.
Import and Sale of Branded Goods
People like brands. Importing to sell branded goods will be such a profitable business model that could meet the needs who love brands.
Cost Reduction
There are a lot of inexpensive goods sold in abroad than those manufactured in our country. There is a variety of features depending on countries, such as low-labor-cost, rich in resources, with plenty of water, a valt land, etc.

Risk of Import

Quality Troubles
There are some variety of risks to import goods from overseas. Quality problems of imported goods is a big risk for the trader to import and sell the product. Reducing the risk of quality problems is a very important skill for the importers.
Infectious Diseases, Termites, and Insect Damage
When importing animls, furnitures, foods and plant seeds, they may suffer infectious diseases, termites or insect damages. Sometimes those can be stopped at customs, and thay become big problems after imported.
Stock, Supply Risk
If you import goods from abroad, the stock of the product can be big, and there sometimes could be supply shortage compared to domestic production goods. The importers should understand the supply risk and stok risk well, and take countermeasures in advance.
Foreign Exchange and Political Risks
Sales of products imported from overseas are affected by changes of foreign currency and political situation. When exchange rate changes rapidly and import prices are increased, the sales will affected. Imports can be stopped depending on the political situation.
Reputational Risk
Sometimes products imported from abroad and sold do not sell at all suddenly for rumors. Once imported foods became a problem, sales of other imported foods can drop significantly, or can affect unexpected fields.

Practice and Future

Parallel Imports and Authorized Agent
If you are to import foreign products and sell into domestic market, you have roughly two ways. One it make a regular agency contracts with suppliers that produce the goods. Another is purchase the goods in foreign country and sell by the parallel imports.
Local Subsidiary and Production
Importing products that are already in overseas is not only business. It is also be good business to go overseas, make local subsidiaries, purchase proactively, make manufacturing plants and do productsion.
Import and Internet
With the development of Internet, all commerce are about to change significantly. As well as those involved in the import business, it is important to think the impact of the Internet and to take advantage of it.
International Exchange
Import is the act to carry products in foreign countries because it is intended to be sold and used in domestic. So to speak, the import is the international exchange by products. Because this is international exchange, images and connection of people are very important.
Realization of Longing
By importing DVDs, novels, paintings, films and television dramas, foreign cultures are coming into the country. By touching many cultures, people feel longing for foreign countries. Longing generates consumer appetite of foreign goods.