Business, Thought, and Management Articles --- Business Presentation --- Means of Presentation
What are the means of presentation? What works and what doesn't in a presentation? How will the method you choose affect the outcome of your presentation? Choosing the right method is critical to a successful presentation.
Let's take a look at the main presentation tools.
Spoken Words: Presentations are basically done by speaking words. Words have the power to move people. It's no exaggeration to say that nothing is more important to your presentation than the words you speak. The success or failure of a presentation depends greatly on what words the presenter chooses and how they speak. In order to give a successful presentation, it is important to learn how to use words well and use words skillfully to get the audience to act.
Headings, summaries, and sentences: One way to proceed with the presentation is to prepare headings, summaries, or sentences as materials and show them or read them aloud. By handing the material to the audience, you can read it again after the presentation. In order to get the audience to act, it is said that it is important to create materials that they will want to read again later.
Visual aids such as charts, diagrams, and pictures: Having charts, diagrams, and pictures to aid your presentation. Visual information is easier to comprehend and helps your audience take action. It might be a good idea to distinguish between what you give to the audience as materials and what you just show them on the spot.
Animation: One way is to prepare an animation and use it in your presentation. If you can create an animation that has impact and grabs the attention of your audience, it can greatly contribute to the success of your presentation. Animation is considered to be one of the visual aids, but it is relatively expensive to produce, so it is necessary to have a sharp focus on the content and how it is used.
Gestures, hand gestures, and pantomimes: Incorporating gestures, hand gestures, or pantomimes into your presentation can bring you closer to your audience. It seems that moving your body has the effect of making it easier to get rid of tension. Actively using your body is an effective way to attract the interest of the audience.
Demonstration: Demonstration is an effective way to persuade an audience in a presentation. Even in TV shopping, the method of actually using a product and demonstrating its effect is often used to encourage people who see it to take action. In order to increase the impact on the audience, it is an effective means to actively incorporate demonstration performances.
Role-playing: Role-playing means “playing a role”. For example, role-playing the role of a store clerk and a customer, a teacher and a student, a doctor and a patient, etc., draws the interest of the audience while acting. Another method is to ask someone from the audience to come out and do an impromptu role-play. The more realistic your roleplay is, the easier it is to engage your audience.
Giveaways: At the end of your presentation, give your audience something. Of course, the purpose of the gift is to get the audience to act. So it's a good idea to give a present that encourages your audience to act. For example, you can motivate your audience with gifts that are conditional on purchase, such as limited-time discount coupons, information on additional benefits for purchasers, and services that give you the right to upgrade to higher-level services.
Depending on what method you choose, the content and results of your presentation will vary greatly. Think about the purpose of your presentation and choose the appropriate means for that purpose.
Purpose of the Presentation
What is the purpose of your presentation? What are you doing the presentation for? How can you tell if your presentation went well? In order to make a presentation successful, it is important to clarify the purpose first.
Means of Presentation
What are the means of presentation? What works and what doesn't in a presentation? How will the method you choose affect the outcome of your presentation? Choosing the right method is critical to a successful presentation.
Preparing for Presentation
It is no exaggeration to say that the success of a presentation largely depends on its preparation. Be meticulously and accurately prepared to get the best results in the shortest amount of time. Good presentations are almost always well prepared.
Presentation Practice
Practice at least once before giving your presentation. By practicing through it, you can see it. Is the time, including Q&A, appropriate? Is the content too rich or too thin? Can you continue to attract the interest of the other party without any sloppiness? Is there anything that you clogged or felt difficult to explain?
Good Communication
During the presentation, it is important to maintain good communication with the other party. Do not make mistakes in the basics such as clothing, grooming, greetings, and language. Let's proceed while checking the reaction of the other party by eye contact etc. Focus on what the other person is interested in. The important thing is not to forget that there is a partner.
Follow Up
Follow up exactly after the presentation is over. After-sales follow-up is more than just making a phone call and asking, "How do you feel about buying?" The important thing is whether the other person understands and is interested. Even if they don't buy it now, they may want to buy it in the future, so it's a waste to just call them once.
Control of Fear
Many people have a fear of speaking in public. Presentations make you nervous. But holding on to fear can turn your presentation into a major failure. How to control fear is important when giving a presentation. Controlling your fear will help you deliver your presentation smoothly and tactfully.
Speak Clearly
Let's speak clearly. By speaking clearly, you can convey information in an easy-to-understand manner to the other person. Those who can speak clearly can attract people. Know in advance how to speak clearly. And practice speaking clearly.
Persuade
The purpose of a presentation is basically to persuade the other party. If you can't persuade your audience, you can't say your presentation was successful. Depending on where, what, and how you persuade people in your presentation, the impression and effect of your presentation will greatly differ.
Language and Word Choice
The content will vary greatly depending on what language you use, whether it is Japanese, English, or other languages. The choice of each word has a great influence on the reaction of the presentation. Language and word choice should be checked in the initial preparation stage of the presentation.
Nonverbal Communication
Value non-verbal communication. So-called body language, such as hand gestures, eye contact, facial experessions and body gestures, greatly affects communication. More important than that is the appearance and dress code. In order to have an impressive image, it would be nice to add a little accessory.
Visual Aid
Use visual aids. Incorporate images, graphs, and illustrations. Using videos can be fun. When creating visual aids, try to make them easy to understand and memorable.
Questions for the Audience
One technique is to dare to ask the audience questions during the presentation. Questions to the audience can be expected to have the effect of eliminating the sense of distance with the other party and increasing the favorable impression. Let's draw the other person into their own pace while asking questions at the right time.
First "Grab"
The key to the presentation is the first “grab”. If you can "grab" well, you can smoothly draw the audience. If the beginning is powerful, your audience will listen intently. It is no exaggeration to say that the first "grab" determines whether a good presentation is good or not.
Hang a Hook
Hook into your audience's mind. Sprinkle your presentation with things that interest your audience, make them curious, or make them want to ask questions. A memorable presentation is one that hooks the audience's mind. A hook will help your audience remember it after your presentation.
Thoroughly Reasoning
The weapon of presentation is reason. Recreating the material over and over again, crafting the story, repeating vocal exercises, choosing words, and practicing body language are also ways to move the audience. In order to move the audience, you need a reason to move. In order to move the audience, the more you look at the material, the more the audience can't help but move, so thoroughly you must use logic.
Remove the Cause Why Audience don't Take Action
Let's eliminate the reason why the audience doesn't move. No matter how powerful and moving the presentation is, and how well the theory and story are solid, it will not be effective if the audience does not move in the end. Your goal is to get the audience to move, so keep trying to find out why the audience don't move during your presentation.
Dream and Draw
Dream up your presentation. Engage your audience with a dream and inspire them to make that dream a reality. A dreamy and exciting presentation will get a better response. It's important to envision and engage your audience in order to motivate them to take action.
Offers that Make Audience Want to Act
Always make an offer at the end of your presentation. Motivate your audience with an action-ready offer. By making an actionable offer at the end, your presentation response rate will go up significantly.
