Direct Mail and Flyers

Advertising is necessary to make your restaurant known by many people. Among various ways of advertising, here we will introduce for restaurant advertising by DM (direct mail), and flyers.
Direct mail is an advertising way to send postcards or letters to customers. It does not mean that you can send direct mail to anyone. Direct mail should be sent to potential customers, your important clients, and those who are likely to bring their friends. Also, it is important to change the content of writing by they people. DM is an important marketing technique. The issuing and writing techniques are written in many marketing books. Please refer them before you write in own way.
Flyers can be used for posting or newspaper inserts. Posting is putting flyers into mailbox of each house or office. You can post by yourself. It is a good exercise but very tiring. Ask posting company if you would save your time.
Newspaper inserts is a way to have your flyers distributed inserted in the newspapers.
In either way, distributing flyers takes cost. Once you distribute flyers, you would like to attract customers. To attract customers, you need to create "reasons to come to your restaurant" for people.
Before distributing a lot of flyers, try and test to see responses. Even if you created flyers based on the marketing theory, you do not know how much response can be taken from the flyers. Because you spend precious money for advertising, be careful to promote so as not to be a waste.

*Return to All of Restaurant Management

Before You Begin

Easy to Start, Difficult to Continue
Do you want to start restaurant management? Are you starting the business by opening a small restaurant? Congratulations! Because starting a restaurant is very easy, you'll be able to start any time soon.
Training for Restaurant Management
It is tough to start a restaurant business without knowing anything. There are a lot of things to know to make restaurant business successful. If you start a restaurant business, it's a good idea to have a walk through of training before.
Restaurant Management and Qualifications
What kind of qualifications do you need when you start a restaurant? Which qualification will help you? Please check our summary of major and minor qualifications that are not that known.
Value to Add to the Restaurant
We can say restaurant business have low barriers to entry that anyone can start relatively easy. Therefore, rivals also enter easily.
Fascinating Restaurant Management
Every year a lot of restaurants are brand new open even restaurant business is tough when you started. There are still a lot of people who want to start restaurant business, be owners of their own restaurant.

Making a Restaurant

The Restaurant Image
If the restaurant attracts customers depends on the image of the restaurant. Atmosphere of entrance, interior, and total image of hospitality changes visitors type, average spending per customer, and repeat rate etc.
The Restaurant Design
Design is very important to make a new restaurant. This cannot be emphasized enough. People judge things visually. If they enter into the restaurant, if they will repeat coming, will depend on the appearance of the design.
Detail Design and Construction of Restaurant
Detail design and actual construction will start as the long-sought restaurant business becomes close to begin. If you make all brand new, a lot of things would be different from what you expected.
Signboard of Restaurant
People who are walking down the street decide whether to enter the restaurant or not by seeing the signboard. The signboard is an important clue for customers to judge if the restaurant will provide what they want.
Furniture of Restaurant
Furniture used in restaurants can be divided into so-called furniture for businesses. Furniture for business will have difference from those to be used at home. First of all, the durability is different.
Tableware of Restaurant
Tableware used in restaurants can be divided into so-called tableware for businesses. It is said that tableware of businesses will be easy to wash, and difficult to break when compared with the normal household tableware.
Kitchen of the Restaurant
Kitchen is the heart of restaurant. It is the important workplace. If the kitchen is effective, is easy to work, is made mistakes or accidents should not occur often, your tough everyday work will proceed smoothly.
Electrical Appliances in Restaurant
Various electrical appliances are needed in the restaurant. Besides kitchen appliances, TV, air conditioning, and vacuum cleaner etc. will be used in the restaurant. For air conditioning and vacuum cleaner, commercial appliances will be used in the restaurant. Commercial appliances are in many cases have large capacity and high durability compared to home appliances.
Interior of Restaurant
To make your restaurant popular, creating interior atmosphere of restaurant is essential. In modern society many people get stressed are seeking the oasis-healing space, it is not exaggeration to say that the restaurants shall play the role to meet their needs.
Parking and Restaurant
Parking lot is necessary for attracting car drivers. Parking lot helps to increase restaurant sales by attracting business people during outside work or families after shopping or day trip.

Signboard, Curtain, Flag, Easel
Attract customers to your new restaurant. Even if you make delicious cuisine, even if you prepare the value lunch, even if you have produced a nice atmosphere, it is worth only when customers come to your restaurant.
Restaurant Ads on Free Newspaper
If you want to advertise your restaurant to attract more customers, which advertising media is effective? One method is ad on free newspapers.
Direct Mail and Flyers
Advertising is necessary to make your restaurant known by many people. Among various ways of advertising, here we will introduce for restaurant advertising by DM (direct mail), and flyers.
Coupon to Attract Customers
Once your long-awaited restaurant opened, you would want many customers to come. What can you do to attract new customers, and make visitors to become repeaters?
Attract Customers via Internet
Now many people use internet. Increasing number of people look for restaurants for parties, banquet or for a dating.
Coverage of Restaurant by Magazines and TVs
You would want a lot of customers to your restaurant since you opened it through a very hard time. To attract customers advertising and publicity are required. But actually, advertising and publicity are pretty costly.
Customer Attraction by Tie-Up
Customer attraction will be more and more important for restaurant owners. Restaurant manager shall keep thinking who, and how to attract. But, it is tough to advertise you own restaurant alone. As one of the effective ways to attract customers, there is a tie-up with different industries.

Make Brand

Brand of the Restaurant
Restaurant needs a brand. Restaurants that are not aware of the brand would not survive. Consumers are more and more brand-oriented. Restaurant managers who want to increase sales will have to start branding now.
Commitment of the Restaurant
Since consumers are more and more brand-oriented, it is becoming more and more important for restaurant to have a brand. Here we talk about "unique commitment of the restaurant" as a measure to improve brand image of the restaurant.
Authorities and Restaurant Image
Branding is more and more important in this age. Customers are longing for high brand image restaurants. The famous restaurant will form longer and longer line. And It is not an exaggeration to say that improving the brand image affects largely the future of the restaurant.
Get Customers to Remember
If your customers do not remember your restaurant's name, they will not be able to tell others. As well as you provide nice meals, serve with good hospitality, you need to get customers to remember you.

Employee Training

Chef and Cook Training
Restaurant business is divided in service industry. Quality of services and cuisines will depend on the skills and willingness of employees who work there. Then it is important how to train the employees for restaurant management.
Part-time Workers Training
In many restaurants part-time workers are hired. They take orders, serve foods and beverages, wash dishes and make cleaning. The hired part-time workers can affect largely the sales of the restaurant.

Management of Money

Restaurant Opening Cost
Opening the long-awaited restaurant through the many years of training, is the moment that the dream starts for those who want to do the restaurant management. How much will it take to open a restaurant?
Money Management of Restaurant
The most important issue of the restaurant management is the management of money. Even if nice cooking, comfortable service, if money management is not good, the restaurant management will go bad. The growing restaurants manage the money securely.
Expansion of the Restaurant
Once you launch your first restaurant somehow and made repayment for certain amount, why don't you plan to open a second restaurant? There are waves in restaurant management. If you are in good wave, it will be better to choose an aggressive strategy.