Business, Thought, and Management Articles --- The secret of Entertaining Golf --- Risk of Becoming too Personal
In the first place, entertainment golf is aimed at helping salespeople become closer to customers in order to develop business in an advantageous manner. However, having a salesperson get too close to customers can be a risk factor for the company.
When playing golf, customers may leak inside information with polot. As a long-time friendly salesman, even customers are forgiving.
As a company, if you have your inside information, you may be able to gain an advantage over rival companies. It is natural for companies to use information obtained from customers.
However, care must be taken when handling and utilizing the customer's internal information. It is a big problem if you make unfair transactions based on inside information that you should not know and infringe the law and be punished.
Conversely, salespeople may leak their internal information to customers. On the entertaining golf to get customer information, on the contrary, the customer must not be weak.
In some cases, the customer and the salesperson only get closer to each other and do not connect to the business at all. In short, they're just going to play at the expense of the company.
It is important that sales people and customers do not become too close. It is also necessary for a company to replace salespeople with salespeople at intervals rather than keeping salespeople with the same customer.
*Return to The secret of Entertaining Golf
Opportunities for Customer Service Over Time
Entertainment golf allows you to spend a long time in contact with customers. As a result, there are plenty of opportunities to move the business forward, such as developing business negotiations, building trust with customers, collecting information and planning for the future.
Chance to Know Humanity
Golf is a sport of patience and mental strength. If people lose your score after unlucky, they tend to get frustrated and grumpy. That's why you can know customer's personality by playing entertaining golf.
Increase the Number of Contacts with Wustomers
The number of contacts with customers is very important for salespeople. The greater the number of contacts, the more familiar the salesman will be and the more forgiving his customers. However, customers are hard to meet just by selling products.
Deep Friendship
You can stay in contact with customers for a long time by playing entertainment golf. Entertaining golf is not only a great way to deepen understanding each other's humanity, but it is also a chance to establish a deep friendship.
Customer Information
One of the important purposes of playing entertainment golf is to get information. Entertaining golf allows you to hold various conversations closely with customers for a long time, so salespeople can also get a lot of valuable information.
Difficult to Understand whether it Leads to Business
Entertaining golf is a time-consuming, costly and labor-intensive way of entertaining for business people. As a salesperson, golfing is an entertainment business that continues at a great cost, but it is difficult to tell whether it will lead to business.
Risk of Becoming too Personal
In the first place, entertainment golf is aimed at helping salespeople become closer to customers in order to develop business in an advantageous manner. However, having a salesperson get too close to customers can be a risk factor for the company.
Injuries and Accidents
Golf is an outdoor sports competition. Because of sports, the risk of injury is inevitable. In addition, golf courses are located in the suburbs, and are mainly driven by car, and there is a risk of causing traffic accidents.
Not Too Prepared
Preparation for entertainment golf is very important. Preparing the success or failure of entertaining golf can be called preparation. On the other hand, however, it is important not to make too much preparation in order for the entertainment golf to be successful.
Surprise without Expecting
People are often more disappointed when expectations rise. On the other hand, I'm very happy to be surprised and happy when I didn't expect anything. When playing entertainment golf, there is no way not to use this psychology.
Connecting People
The key to successful entertainment golf lies in building relationships. If you can connect people with each other through entertainment golf, you can also create a new business flow.
Eat and Drink in Different Places
After the entertaining golf round, it's usually fun food and beer time. Of course, there are restaurants on the golf course so you can eat and drink, but be sure to change the place and go to a restaurant a little far away.
Golf Payment
It is very important in entertainment golf to have clear payments for golf. Basically, it is entertainment, so the party receiving the payment, including the customer's golf fee, pays and receives a receipt in a lump.
Summarize Results within the Day
After a whole day of entertainment golf, you will be tired when you arrive home. During entertaining golf, not only do you move your body, but you are also nervous, so we understand that you want to sleep right away.
After-follow
Be sure to follow-up after entertaining golf. Whether you follow-up or not, the image of your salespeople will be significantly different and will have a great impact on your future work.
