The Art of War by Sun Zi and Business

We consider how to apply the Art of War to business. In times of rapid change, businessmen also need to learn the Art of War in order to survive a tough competitive society. Let's incorporate the essence of the most famous war script into the business.

What is necessary to survive this era?

What many business people are missing right now, what we must have now is a strategy.
The times are rapidly changing. Past common sense, stereotypes are destroyed. The business model that we have been using so far will collapse in a blink of an eye.
In the rapidly changing time, how should we predict the new era? How can we act in order to survive a tough competition?
The market moves swiftly. Customers run away soon. The competitors are trying to catch up with us by stepping on one after another.
In this era, the market seems to be like a world of war. If you are relaxed, the competitors will take the initiative and you will be undone. Just waiting for the economy to improve, without doing anything, you may be someday crushed.
Although it may be surprising, the Art of War by Sun Zi attracts attention in this era. No, since it is such an era, Sun Zi's rules of warfare are in the limelight.
The Art of War has short sentences and rich suggestions. From tactics to strategy, thinking as a general, and how to govern the country, various words have sharp radiance. It is easy to learn such as organization creation, fundamentals of battle, attitude, risk management, etc. It can be used instantly, and it gives us wisdom even to deep business.
Of course, there are parts that can be applied to the current business as it is, but there may be some parts that difficult to be applied.
Still, it is certain that the Art of War will be a great reference in the earlier unreadable period.
In this site, we will pick up the Art of War and think about application to business. We would be pleased if you could feel the essence of Sun Zi's rules of warfare through this site.

The Art of War by Sun Zi and Business

About The Art of War

To Win without Fighting
Even in any kind of fight, the results are pretty much decided before fighting. Also on a business competition, it is too late if you respond in a hurry after the competitors challenge you.
Know Yourself and Your Opponent Well
The world is a competitive society. We are constantly exposed to tough competition and we have to keep fighting. In order to survive in competition, you must study your opponent well and change yourself to win that opponent.
Go to the Site and See Reality
Once the fight begins, unexpected things will occur one after another. You cannot determine how to act and what kind of fighting you do before the fight. It is required in the battle to act flexibly while closely observing the war situation.
Take the Initiative of the Fight
Do the first movers always win in the fight? Or do the the first movers always lose?　In order to win　overwhelmingly, it seems like the first player who moves when the opponent is not preparing at once and controls the destination is advantageous.
Blindside and Outwit
You must win the battle. If you lose, the loss and damage will be great, and you will not be able to recover again. Once you decide to fight, it is important to think about winning by whatever means.
What You Lose in Battle
People lose a lot of things because of the war. If a country and another country do war, the countries become exhausted and life of people becomes hard. If you win, you will be able to collect goods and supplies from your opponent. But if you lose, you will suffer miserably.
Build a Foundation, Be Faithful to the Basics
What you need to win are to build a foundation and be faithful to the basics. You cannot fight if you haven't built a foundation. If you are not faithful to the basics, you will make mistakes in battle, and you will have a fatal damage.
Information is Life Line
In battle, information is life line. If you have no information of the enemy, you can hardly win when you fight. If you get the information of the enemy and study it before, you will be able to advance the battle favorably.

Business Strategies

How to Create an Organization
Organizational capabilities are important for business. The success and failure of business will differ greatly depending on how to create an organization and how to utilize the organization. It is no exaggeration to say that winning and losing of business will be decided depending on how the organization is created before fighting.
Age of Information Warfare
Now it is said we are in an information society. Information media is full of society. A lot of information is flowed everyday from television, newspaper, magazine, radio, internet, etc., and it is almost impossible to read all of them.
Risk Management
Risks are inherent in business. You should not be afraid of risks, but it is reckless to keep your eyes closed and not grasp the risk. It is important to challenge the battle with courage, but at the same time risk management is also important.
Simulation
Some people say, "You don't know the game result until you try." Indeed we do not know what will happen to the game when mutual training, care and energy are also fulfilling, and if both ability are competitive to some extent. However, in most cases results are predictable by conditions.
Restrictions on Environment
People are affected by the environment. The environment creates various restrictions. The way you do business depends on what kind of constraints the environment gives you. Of course the way of fighting against rivals will depend.
Strategy and Tactics
Once the fight begins, the situation will change every moment. Changes in the fighting situation are sometimes gentle and sometimes very severe. You may be forced to make judgements at numerous scenes, such as the war situation becomes extremely severe in intense fighting.
Do not Lose without Fighting
Peace idiots will destroy the country. When there is no fight, you should prepare for winning a battle. Even so much in peace, it is important that you regulate yourself every day so that you can win at any time.
Little Learning Cause Injuries
The Art of War has a lot of suggestive words with short sentences. However, they are easy to make misunderstandings by quick readings, and there are many people who commit a ridiculous mistake by misunderstanding the military laws.

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