Know Yourself and Your Opponent Well

The world is a competitive society. We are constantly exposed to tough competition and we have to keep fighting. In order to survive in competition, you must study your opponent well and change yourself to win that opponent.
Who are we competing with? What kind of rivals do we have to fight?
If you do not understand who is your rival you are fighting with, you can hardly win.
First of all, know who your rival is, and study the strengths and weaknesses of the rival.
At the same time, also investigate yourself. Consider your own strengths and weaknesses, compare yourself with rivals.
When fighting, you would want to take advantage of your strengths and apply it to rival's weaknesses.
However, many people start fighting without knowing about themselves or about their opponents. As a result, when they meet skillful rivals of fighting they can not make full use of their strengths. Then the rival will take the initiative.
If you know the competence of yourself and your opponent, you know whether to fight or to avoid battle. If you accumulate victories by avoiding strong rivals and fighting weak opponents, your ability will also gradually increase. If your skill sets up and becomes stronger, you may be able to win against those who were too strong to fight until now.
First is to know your skills and know the rivals well. That is a shortcut to victory.

*Return to The Art of War by Sun Zi and Business

About The Art of War

To Win without Fighting
Even in any kind of fight, the results are pretty much decided before fighting. Also on a business competition, it is too late if you respond in a hurry after the competitors challenge you.
Know Yourself and Your Opponent Well
The world is a competitive society. We are constantly exposed to tough competition and we have to keep fighting. In order to survive in competition, you must study your opponent well and change yourself to win that opponent.
Go to the Site and See Reality
Once the fight begins, unexpected things will occur one after another. You cannot determine how to act and what kind of fighting you do before the fight. It is required in the battle to act flexibly while closely observing the war situation.
Take the Initiative of the Fight
Do the first movers always win in the fight? Or do the the first movers always lose?　In order to win　overwhelmingly, it seems like the first player who moves when the opponent is not preparing at once and controls the destination is advantageous.
Blindside and Outwit
You must win the battle. If you lose, the loss and damage will be great, and you will not be able to recover again. Once you decide to fight, it is important to think about winning by whatever means.
What You Lose in Battle
People lose a lot of things because of the war. If a country and another country do war, the countries become exhausted and life of people becomes hard. If you win, you will be able to collect goods and supplies from your opponent. But if you lose, you will suffer miserably.
Build a Foundation, Be Faithful to the Basics
What you need to win are to build a foundation and be faithful to the basics. You cannot fight if you haven't built a foundation. If you are not faithful to the basics, you will make mistakes in battle, and you will have a fatal damage.
Information is Life Line
In battle, information is life line. If you have no information of the enemy, you can hardly win when you fight. If you get the information of the enemy and study it before, you will be able to advance the battle favorably.

Business Strategies

How to Create an Organization
Organizational capabilities are important for business. The success and failure of business will differ greatly depending on how to create an organization and how to utilize the organization. It is no exaggeration to say that winning and losing of business will be decided depending on how the organization is created before fighting.
Age of Information Warfare
Now it is said we are in an information society. Information media is full of society. A lot of information is flowed everyday from television, newspaper, magazine, radio, internet, etc., and it is almost impossible to read all of them.
Risk Management
Risks are inherent in business. You should not be afraid of risks, but it is reckless to keep your eyes closed and not grasp the risk. It is important to challenge the battle with courage, but at the same time risk management is also important.
Simulation
Some people say, "You don't know the game result until you try." Indeed we do not know what will happen to the game when mutual training, care and energy are also fulfilling, and if both ability are competitive to some extent. However, in most cases results are predictable by conditions.
Restrictions on Environment
People are affected by the environment. The environment creates various restrictions. The way you do business depends on what kind of constraints the environment gives you. Of course the way of fighting against rivals will depend.
Strategy and Tactics
Once the fight begins, the situation will change every moment. Changes in the fighting situation are sometimes gentle and sometimes very severe. You may be forced to make judgements at numerous scenes, such as the war situation becomes extremely severe in intense fighting.
Do not Lose without Fighting
Peace idiots will destroy the country. When there is no fight, you should prepare for winning a battle. Even so much in peace, it is important that you regulate yourself every day so that you can win at any time.
Little Learning Cause Injuries
The Art of War has a lot of suggestive words with short sentences. However, they are easy to make misunderstandings by quick readings, and there are many people who commit a ridiculous mistake by misunderstanding the military laws.