Not Read behind Customers Voice

Salespeople have an important role to bridge between the customer and the company. Listening to customers is a very important part of the job of a sales person. There are many hints in our customers' voices about the strengths and weaknesses of our products that we do not notice. In addition, valuable information such as comparison information with rival companies and troubles that customers are having can be obtained from customers' voices.

Customer feedback is very important as reference information for product development and sales strategy.

However, there are something behind the voice of the customer.

Customers don't always tell us what they felt. It can be something that is different from what they have noticed and felt on their own, or they may speak without noticing their true minds completely.

Either way, there is some reason that the customer has said something.

What is behind the customer's voice, what is it?

Rather than receiving the voice of the customer as it is, reading what is behind it can fulfill the hidden needs of the customer.

A good salesman listens to the voice of the customer, reads something behind, and quickly takes the next action. Doing so will increase customer satisfaction.

*Return to 24 Salesman Mistakes

Salesman Mistakes

Wrong Purpose
Most companies have sales people. Companies hire sales people for a variety of reasons. However, many believe that the role of a salesperson is to sell products to customers in order to increase sales.
Wrong Means
There are various ways to engage with customers when conducting sales activities. Each means has its own characteristics, and there are advantages and disadvantages. Selling with the wrong way can be ridiculous.
Wrong Greeting
People often judge others by their appearance and first impressions. It is the basics of a salesperson to make a good appearance and greet well, and it can be said that it is everything. Greeting is especially important for salespeople.
Too Shy
The job of a salesperson is to connect customers and the company. To get in touch with customers, salespeople call, fax, e-mail, write letters, visit customers individually and meet in person.
Not Listen to the Other Party
Salespeople don't have to be good speakers. There are many people who are not good at speaking and have the best sales results. However, salespeople who do not listen to the other party never get better results.
Forget Sales
Sales people have to do sales. Calling customers, faxing and sending e-mails, writing letters, visiting customers and meeting them directly are all for sales.
Wrong Timing
Timing is important for sales activities. The results of all salespeople's tasks vary greatly depending on the timing. Carefully check each and every timing to see when you get the best results.
Not Impressing
Salespeople interact with customers in various ways. Calling, faxing, sending emails, writing letters, and going to meet customers directly is a bridge between customers and the company.
Suppress Emotions
There are emotions and sorrows in the heart of a person, and those feelings are swirling and living. Sometimes the heart gets excited and fun, and sometimes it gets angry or sinks and makes it hard.
Try to Change Their Mind
The sales person contacts the customer, meets and talks, and puts on sales. Customers don't always want the products they sell. Your values don't match the product you're trying to sell.
Say that Relationship is Important
Salespeople work daily to connect customers and the company. There are many different types of customers. How to connect with each customer is different. Relationships with customers are also a way to connect with the company.
Not Read behind Customers Voice
People don't always talk honestly about what they thought and felt. Sometimes people don't even know for themselves why they have such an idea.
Prioritize New Customers and Neglect Existing Customers
Salespeople deal with various customers. Some customers are good, others are troublesome. There are so-called existing customers who have already bought products many times, and there are so-called new customers who have never bought products before.
Not Believing Useful for Customers
The salesman puts sales on the customer. We sell to customers because the products are useful to them. You sell only because the product is useful to customers, and you must not sell it if you think the product is useless for them.
Want Immediate Results
Some sales people want immediate results. However, when doing business activities, it is said that if you want results early, you will fail. The more you chase custmers, the more they run away.
Label
The purpose of the salesperson is to connect the customer with the company. Neither the customer nor the company is exactly what the salesman wants. However, as you continue your sales activities, you will be able to connect with the wonder.
Give up Once
Salespeople always approach customers. We provide various products that satisfy the needs of our customers, and engage in various sales activities to connect customers and the company and make lasting relationships.
Continue Wasting Money
What is wasting money for salespeople? What is a waste of money, and what can be said about using money effectively? If you make a mistake here, the salesperson will continue to waste money and worsen company management.
Not Value Time
Time is a valuable asset for everyone involved in business, not just sales people. There are only 24 hours a day, of which there is very little time to concentrate and work effectively.
Talk Too Much
Speaking of salespeople, it seems that many people think it important to talk to customers. However, it is never a good thing for sales people to talk too much in real business.
Try to Forget the Failure
Various things happen when you continue your sales activities. Sometimes it succeeds and sometimes it fails. Salespeople try to find patterns that they are good at and patterns that are successful while gaining various experiences.
Not Make a Mechanism
Salespeople carry out various sales activities. Sometimes it works, sometimes it doesn't. It is important to reflect on sales activities on a daily basis and analyze the causes of failures to create a "system".
Think "Selling" is the Only Job
Selling customers is an important job for salespeople. It is a good thing for salespeople to be able to make customers interested in products and to buy more by selling them.
Do not Test and Improve
There are salespeople who read many sales books and study various sales techniques. Studying hard is a great thing, but be careful when using the sales techniques you read in the book.