Business, Thought, and Management Articles --- Viral Marketing Approach --- Word-of-Mouth Effect
Word-of-Mouth Effect
Here we will think about Word-of-Mouth effect.
Business, Thought, and Management Articles --- Viral Marketing Approach --- Word-of-Mouth Effect
Here we will think about Word-of-Mouth effect.
Viral marketing is the marketing approach spreading information of brand, products and services explosively by taking advantage of word-of-mouth effect. There are various techniques in marketing. While, the propulsion to spread information is word-of-mouth.
Why word-of-mouth effect became important in marketing techniques? Will there be any influence of word-of-mouth?
Word-of-mouth effect can change sentiments of consumers.
Many people do not trust salespeople's suggestion easily. Many consumers doubt advertisements, sales talks, commercial films.
But, they believe in customer reviews. They hear their friend's suggestion, neighbor's talks and decide to buy goods.
They listen to other people's voice than salesperson's. Therefore, word-of-mouth effect is very important for selling products and services.
Word-of-mouth effect became important since the internet have changed people's communication styles.
Internet accelerate word-of-mouth effect. In social networks in internet, news, rumors, funny things, spread very quickly and widely. Information spread worldwide until people that could not reach in such a short time before internet.
Word-of-mouth effect has huge power in internet. Because people gather to the popular information, the information spreads explosively.
*Return to Viral Marketing Approach
Spread of Virus
Viral marketing is now focused greatly in recent years for the power to abysmal and the explosive force. Since the advance in techniques, it is essential for marketing. This is a technique similar to the spread of the viruses.
Word-of-Mouth Effect
Viral marketing is the marketing approach spreading information of brand, products and services explosively by taking advantage of word-of-mouth effect. There are various techniques in marketing. While, the propulsion to spread information is word-of-mouth.
Mechanisms and Starters
Viral marketing is method to take advantage of word-of-mouth effect. But, word-of-mouth effect will not start easily if you just wait and see. You will need to put some mechanisms and starters to start word-of-mouth.
Shake People
To generate word-of-mouth effect, you need something to shake and urge people to share their feeling with someone. Viral marketing spreads products and services by generating word-of-mouth effect.
When Viral Marketing Dies
Viral marketing approach expand quickly as a effective method. Many people learn and practice viral marketing techniques. But, word-of-mouth effects do not appear easily for all people.
Voice
People can communicate with others by making voice of words. Release voices and transmit information to others, then you will be able to create a base of viral marketing. Voice is the very beginning of devices to transmit information.
Thoughtful Letters
Letters transmit information from person to person across time and space. People write letters and send what they want to tell that difficult to use verbal. Information that was put there is delivered to the destination. Then, the information is transmitted by the person who received the letter and read it.
Fax
Fax can transmit information quickly written on paper. By reviewing layout and writing contents, fax can cause big word-of-mouth effect.
TVs, Movies, and Animation Films
TVs, movies, and animation films make huge influence to people. Funny TV programs, mysterious commercial films, movies in the news, animation films to lose can spread information from people to people.
Newspapers, Magazines and Books
The print of newspapers, magazines, and book or booklet, have many opportunities to touch people's eyes, and have great influence. In viral marketing, it is very important to use them effectively.
Internet
Internet has a variety of devices as a means of communication. Viral marketing techniques and tools using internet have been proposed and are used in practice.
Feel Surprised and Happy
Viral marketing techniques arouse and shake feelings of the people so that people would want to share the information with others. Then, goods and services information spread effectively.
Anger
"Anger" rocks the hearts of the people, inspire action. When people feel angry with something you can not forgive, people possibly will not be able to stand but act. Anger can make people to spread information explosively.
Anxiety and Fear
Anxiety, fear, make people feel unease that they can not stand still. People feel anxiety and fear when the crisis is imminent for their life, family, future, human relations, health etc.
Fun
People can be crazy about fun. People gather where fun is. People want to tell friends fun things. And those who met at the fun, become very good friends. Fun is worth living.
Top Rankings
Many people pay attention to rankings. Top ranking boards have big influence to people. Taking advantage of top rankings is important technique of viral marketing.
Celebrities
Easy fodder for the rumor is a topic of celebrities. Celebrities are exposed in many places, TVs, newspapers, magazines, radios and the internet. Their words, behaviors, become news, topics at schools and offices, and also become a hot topics on the web.
Communities and Social Networks
Communities are places joined by people with common values. Social networks are the clusters of people and their connection lines. Communities and social networks have big role to spread information by word-of-mouth effect.
Tie-up
Tie-up is often used as a method to accelerate word-of-mouth effect. You will be able not only to expand the width of the exposure by tie-up with other industries or colleagues, but also to spread word-of-mouth effect effectively.
Tools
By using the tool, we will accelerate the propagation of word-of-mouth. In order to go touting products and services using viral marketing, taking advantage of tools thoroughly is becoming indispensable.
