Finely-sophisticated Responses

Shoppers and sellers do not meet face to face on internet. You do not smile, bow, nor say thank you directly to customers. But that's why finely-sophisticated responses are important at webshop.
Based on what customers like or hate the webshop? They see webpages, e-mails, and goods that sent by mail. Those are all that determine their image of the webshops.
Therefore, you need to be careful not only on creating webpages, but also writing e-mails, and packing and sending goods. Especially on e-mails and goods packing you need to make maximum efforts so that customers feel that the webshop is heartwarming.
Customers are feeling very uneasy from immediately after they order until the goods arrive at their place. It is very important to reassure customers, and let them think they made good decisions.
E-mail messages are important communication process with customers. Keep customers happy from thank-you-to-order message, goods preparation schedule report, goods sent report, and confirmation message if they are happy with arrived goods.
Carefully write the message contents. Be sure message expression and timing is also important.
The product itself make significant impact on customer's image to webshop. Their image depends on how you pack it, what do you bundle with, or if you enclose message cards.
Communication device with customers is limited for the mail order business. The success on webshop depend on how you communicate customers and keep them happy.
Be careful when sending any messages to customers, make your responses finely sophisticated.

*Return to All about Running Webshop

Webshop is

Payment for Goods
Webshop is a kind of mail order system. Sellers and buyers do not meet face to face, but exchange money and goods. Settlement method is important in commerce. Especially, you need to be careful so as not to make trouble in settlement and mail delivery.
Relevant Laws
Webshop is a kind of mail order. Therefore, in addition to laws that apply to normal commercial transactions, mail order laws and regulation are related to webshop running.
Well Selling Goods
Many kind of goods are on sale at webshops. We can buy huge number of products online, feeling as if there is everything on internet.
PCs and Mobile
People can access internet from PCs and mobile terminals such as smart phones and tablet terminals. Webshop owners should think of not only PC users but also mobile users.

Launch of Webshop

Own website or Join in Mall
If you are to sell goods on internet, you have two choices. You create new website with your own domain, or you get started selling on large shopping-mall sites.
Goods Selling in Market
E-commerce using internet is expanding. Huge number of people do shopping using internet. There will be increasing number of shopping sites whose opening costs and maintenance costs are cheaper than those of brick-and-mortar store.
Competitors Research
You can easily find competitors by checking the bestsellers at large shopping mall, or typing keywords on search engine. Let's make a competitor research to the goods you are selling. It can be assumed that the shops you can find easily at bestseller rankings or via search engines will be hig level well-known stores.
Niche Market
What market are you entering? If you enter large market there will be a lot of customers. But large market has many competitors. Then, how about small market?
Charm and Themes of Webshop
Webshop will need any charm and themes to attract people. Since there are huge number of webshops in internet, charm and themes are important for the webshop to be selected by customers.

Attract Customers

SEO
Even you make handsome webshop, if nobody notice and visit your site, it is same that the webshop does not exist. Since you have made webshops and list goods up, advertise it proactively. The first thing to do to increase traffic of webshop is SEO.
Auction
A lot of people access auction sites everyday. It is thrilling and fun to bid and shop at auction site that the price goes up little by little. People sometimes bid even they do not need the goods.
Gifts and Sweepstakes
People gathers if they can get something. When opening brick-and-mortar stores, many owners give shoppers gifts as an open memorial. And people make a line to get gifts. Webshops also can make opening campaign to gather people.
Affiliate
Think using affiliate to gather shoppers to webshop. Conventional ad, or SEO spend time and money, but their outcome is uncertain. Especially in the beginning, you will not want to spend much money until webshop start to sell.
PPC advertisement
PPC is the advertisement system widely used internet at advertisement space on search engine or webpages. PPC is well known that likely attract only those who are interested in the products.
Ranking Sites
Once you opened the webshop, you will want to increase traffic and expand sales. Typical methods are SEO, affiliate, and other advertisement. Besides them, taking advantage of ranking sites is also effective to increase traffic.
Blogging
Gathering potential customer is important for webshop to increase sales. There are various way to increase traffic. Blogging is one of effective measures to collect people.
Social Media
The importance of social media is increasing for e-commerce. To promote your webshop, it is a good idea to take advantage of social media.
Mail Magazine
There are various measures to find out customers in internet. Most of them are to increase traffic of people who are looking for goods. Mail magazine is different measure that sellers send messages to consumers directly, activating their buying will.
Other Ads on Internet
There are various advertisements to gather customers in internet. Here we introduce advertisements using internet besides we showed above.

Improve Image of Webshop

Finely-sophisticated Responses
Shoppers and sellers do not meet face to face on internet. You do not smile, bow, nor say thank you directly to customers. But that's why finely-sophisticated responses are important at webshop.
Impress and Sympathy
To increase your fans, it is important to let visitors impressed and feel sympathy. People remember and will like the webshop where they are impressed, and feel sympathy.
Vivid and Proactive
Be vivid and proactive. Always challenge something. People who see you challenging something, will want to support you, and will become your fans.

Others

To Multi-Stores
Net shop will be able to launch at a lower cost than the actual stores. Also, its running cost does not take so much. Therefore, even small retailers can have more than one shop.
Partnership with other Industries
When you sell products on webshop only, you may hit a wall that sales amount will not overcome. The current measures to attract customers become not effective than before. Then the webshop is in slump losing customers little by little.
M and A - Site Sales
In this section, we will talk about the site sales and M & A of net shop. M & A is to merge with or buy other shops. Site sales is to sell your webshop to someone who want it.