Customer Communication
The first mission is to obtain more information about our customers. The more information we have about our customers, the more profitably we can run our business. Our second mission is to make our customers feel welcome. A salesperson's job is to let customers like him or her. If you only sell and your customers hate you, it will have the opposite effect. And the third mission when serving customers is to get the customer to do something. Invite your customers to take action.
To achieve these three missions, good communication with customers is essential. The success or failure of your business depends greatly on how you communicate.
Get More Customer Information
Apparently, salesmen would be better to be "good listeners" than "good talkers". It is important to listen to customers as much as possible, such as what kind of values they have, what they are interested in, and what kind of problems they have, and to obtain as much useful information as possible for sales. The more information we have about our customers, the easier it will be to provide the products and services that our customers want.
Get Customers to Like You
When serving customers, it is important to make them feel welcome. People like you if you are clean, polite, and unique. I like people who don't deny other people's ideas and listen positively. People who are positive and energetic are popular. A caring and kind person makes you feel at ease with them. Getting customers to like you is a key task for salespeople.
Get the Customer to Do Something
The purpose of customer service is to persuade customers to act. In order to get the customer to take action, the salesman provides "good news" and "special stories" that make the customer want to act, and specifically encourages them to take action. It is also important to eliminate reasons for hesitating to act so that customers will not be wary. Instead of suddenly selling your product, you can ask them to complete a questionnaire or register as a member first, and then take steps to approach them.
Prioritize Regular Customers over New Customers
In many businesses, regular customers contribute more to sales and profits than new customers. If you keep chasing after new customers, you tend to neglect serving regular customers. Even if you gain new customers, losing regular customers will not increase sales. It is important for salespeople to improve the quality of customer service with customers who have been with them for a long time so that the level of satisfaction of regular customers increases.
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