Improve Brand Image Overseas
In order to develop overseas business advantageously, we would like to work hard to improve our brand image. First of all, let's work on a differentiation and image strategy that considers local lifestyles and values, while firmly securing identification and legal protection.
Discernment
It is not necessarily the case that Japanese brands will be sold as they are. Brands are meaningful only when they are identified by consumers. Determine whether the Japanese brand is sufficiently distinctive locally and whether it can be used and sold as is. In some cases, it may be better to launch a new local brand.
Legal Protection
Brands can be easily imitated in some cases and counterfeit products can be found on the market. When selling products overseas, try to protect them legally by registering trademarks, etc. Also, be sure to research in advance what legal action can be taken in the event that a counterfeit product is found on the market.
Differentiation
There may already be similar products on the market in the area where you are trying to enter. If it is thought that it is the same as the conventional product, the sales may not be very good. If possible, try to strategically differentiate your products so that local consumers can recognize that your products are different from similar products.
Image Strategy
If you are going to sell products overseas, you want the brand to have a favorable image. Let's plan and execute based on a consistent brand image strategy, such as advertising, product packaging, websites, sales stores, after-sales service, and employee training.
*Return to Overseas Business Development
