Business Strategy Support --- Overseas Business Consulting and Related Services --- Overseas Business Development
In today's globalized world, it seems to be outdated to think about business only by looking at the domestic market. In fact, if you look abroad, you will find many attractive markets. However, developing overseas business can lead to unexpected troubles in Japan. Here, we will consider effective overseas business development.
The key to success in overseas business is to thoroughly research the local situation in advance.
Do you know the history of the area? What kind of relationship do we have with that area? Are Japanese companies already operating there? What is the reputation of our country? Are you likely to find a reliable business partner locally?
After thoroughly researching the local situation, let's penetrate deeply into the local area and make good use of local human resources and business structures.
If we can expand our sales channels overseas, we can expect a large increase in sales. To that end, it is essential to create a system for marketing and expanding sales channels. Languages, lifestyles, and cultures are different overseas. Sometimes the product sells easily, but sometimes it hits an unexpected wall. You can sell a lot just by changing the way you appeal your products. In some cases, it is also important to change the product to match the local situation.
In order to accelerate overseas business and increase sales effectively, it is important to set up an overseas subsidiary at the right time. However, in some cases, setting up a corporation can be very laborious and costly. In addition, it is quite difficult to operate after establishment. When setting up an overseas corporation, it is important to thoroughly research local laws and incorporation costs, and to find reliable partners and lawyers.
Whether you sell products or set up a local subsidiary, you will need the help of overseas human resources. Business results are greatly affected by the work conditions of the overseas human resources that are hired. If possible, I would like to hire excellent personnel with know-how. However, it is not easy to find human resources that meet our needs overseas. In order to find and hire good human resources, it is important to understand the local recruitment system and create an information network.
Brand image has a great influence on the sales of products and services. People want products with brand power. The purpose of improving the brand image is to persuade consumers to choose products and services. In order to improve the brand image overseas, it is effective to carry out promotional activities that match the culture, customs, and behavioral characteristics of the people of that country.
