TamatsuLab
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Business Strategy Support --- Overseas Business Consulting and Related Services --- Overseas Business Development --- Overseas Sales Expansion

Overseas Sales Expansion

If we can expand our sales channels overseas, we can expect a large increase in sales. To that end, it is essential to create a system for marketing and expanding sales channels. Languages, lifestyles, and cultures are different overseas. Sometimes the product sells easily, but sometimes it hits an unexpected wall. You can sell a lot just by changing the way you appeal your products. In some cases, it is also important to change the product to match the local situation.

Overseas Sales Expansion

When starting to expand overseas sales, first narrow down which countries and regions you want to sell to. Understand the market size, purchasing power, lifestyle, etc. of the country or region, as well as research the laws, political situation, and existence of rivals. Once you have narrowed down the countries/regions you want to expand into, find potential partners there and work on building a system for expanding your sales channels.

Overseas Marketing

First, get a rough idea of the population, GDP per capita, market size, lifestyle, laws, major religious beliefs, and political situation of the country or region you plan to enter. The gap between rich and poor, the age structure, and the image of our country may also become important. It is also a good idea to understand the situation of local rival companies and other companies that have already entered the market.

Expansion of Overseas Sales Channels

In order to open up sales channels overseas, it is important to find a reliable partner. Whether it's gathering agents or setting up a local subsidiary, it's essential to have someone who can act appropriately locally in order to expand sales channels smoothly. Make a good plan in advance for expanding sales channels, and try to reduce risks so that you can respond flexibly to unexpected changes.

Product Appeal Overseas

We promote our products by utilizing the web, exhibiting at local exhibitions, and placing advertisements. The basics of product appeal are to encourage purchase of the product in four steps: attracting people, conveying information, increasing favorability, and encouraging action. However, in overseas markets where lifestyles, laws and regulations, religious beliefs, and values are different, in addition to languages, we will make our own efforts to promote our products.

Product Development Tailored to Overseas Markets

In overseas markets, consumer needs, laws and regulations, lifestyles, etc. are different, so Japanese products may not be sold as they are. In order to sell products overseas, it is also important to change products according to the market. In some cases, it may be necessary to recreate the product from scratch and make it acceptable to the local market.

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