December 2022: Changes in the business environment and business style
Be aware of changes, Don't panic about changes
Notice the change. If you keep doing the same things without noticing changes, your company will gradually become obsolete.
However, it is also important not to be overwhelmed by change. It may be more dangerous for companies to make the wrong decision in a hurry than to not notice the change.
Changes in the business environment include the following.
・Changes in geographical factors
・Changes in consumer values
・Changes in laws and regulations
・Changes in rival companies
・Changes in management
・Changes in individual employees and teamwork
・Change in suppliers
・Changes in shareholders
When one of these changes significantly, it may be dangerous for companies to rush to respond. The important thing is to think about the response while looking at the overall balance.
Calm Observation and Appropriate Response (Testing and Verification)
The important thing is to calmly observe the changes and take appropriate measures.
Appropriate response means that the logic is correct, the way of thinking is straightforward, and the response is successful as a result.
Even if the logic is correct and the way of thinking is straightforward, if the result is not good, the response is not appropriate. Also, even if the results are temporarily successful, if the logic and way of thinking are wrong, the response will eventually come to a dead end.
It is the company's customers and the market that decide whether the response was appropriate. Humans are creatures that make mistakes. Companies make mistakes too. The important thing is to fix it quickly before the damage becomes deep when you make a mistake.
Also, humans are creatures who want to believe that they are right. It is dangerous to believe that you are right even if you are wrong. If you make a mistake and don't fix it, the problem can get worse and worse. Humans are creatures that make mistakes, so it is very important to get into the habit of constantly checking yourself to see if you are doing something wrong.
As a company, what is required is not to make mistakes, but to be able to quickly correct mistakes when they are made. For that reason, it is important to have a corporate culture that allows you to make adjustments to your business activities at any time by repeating tests and verifications on a regular basis.
* Changes in the Environment Surrounding Companies and Business Styles (PDF file)
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