December 2022 5th issue: Break away from third-class thinking and aim for a first-class president
Here, “first-class president” refers to a president whose behavior, remarks, and way of thinking are first-class.
First-class presidents are more respected, admired, and liked by people than other presidents, and can gain many strong supporters.
By no means, just because you are the president of a large company or a company that is said to be first-class in the world, it does not mean that you are a first-class president. Also, it does not mean that the presidents of SMEs and micro enterprises are not first-class presidents. There are many first-class presidents in small and medium-sized enterprises.
The thing that separates a first-class president from a third-rate president is the difference in the president's way of thinking. Because the mindset is different, the words and actions that come out of the person are different.
If the president's words and actions are third-rate, the company as a whole will also be third-rate. Even if you try to improve your performance as a company, the president's remarks and actions will be a brake.
If the words and actions of the president change, the company will change. If the president thinks and acts first-class, the entire company will gradually follow first-class practices. If you want to change a company, the first step is to change the president himself.
Here, let's take a look at eight ways to think about becoming a first-class president.
1. Pursuit of customer satisfaction
Third-rate presidents only focus on the pursuit of short-term profits, and do not pay attention to customer satisfaction or dissatisfaction.
Top executives focus on the pursuit of customer satisfaction. If the customer is satisfied, the profit will follow.
2. Motivation and treatment of working people
Third-class presidents are indifferent to the feelings of working people and do not improve their treatment until they complain.
First-class presidents are interested in maximizing the motivation of working people and are proactive in motivating them and improving their working conditions.
* It is said that first-class companies generally have high salaries. But top companies don't necessarily overpay their employees. Also, a high salary does not necessarily mean that the company is top notch. Leading companies pay their employees optimal salaries that motivate them to work.
3. Teamwork
The third-rate president does not emphasize teamwork, and the employees within the company begin to pull each other's legs.
First-class presidents are enthusiastic about improving teamwork and devising ways to increase the results of the entire team.
4. increase the number of devoted fans
A third-rate president thinks and acts self-centeredly, so people around him get tired of it.
First-class presidents act while meeting the expectations of the people around them, so the number of enthusiastic fans increases.
5. Flexibility to learn
Third-rate presidents make judgments based on likes and dislikes, and are reluctant to learn.
First-class presidents appreciate complaints and complaints, and show a willingness to learn flexibly. We also strive to prevent complaints and manage the company without crushing it.
6. Risk management
A third-rate president judges business risks based solely on his own experience and perception.
First-class presidents quantify business risks, analyze factors, and manage them.
* If you rely on experience and perception, it is important to quantify so as not to be biased.
7. brand building
A third-rate president has no interest in building a brand. It will become an irreplaceable company that can be found anywhere.
The first-class president is enthusiastic about creating a brand that will be chosen by customers.
8. Future vision and its realization
Third-rate presidents are preoccupied with short-term sales and cash flow, and do not have a clear vision for the future.
First-class presidents have a clear vision for the future, and plan and act to realize it.
In order for the president to acquire first-class ideas, it is effective for the president himself to learn first-class ideas or to interact with managers who are said to be first-class.
Also, in order not to be dragged down by third-rate thinking, it is important to record your own actions and remarks in a notebook and reflect on them on a daily basis.
By all means, the president himself should break away from his third-rate thinking and aim to become a first-class president.
※Let's break away from third-rate thinking and aim for a first-class president (PDF file)
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