April 2023 15th: How you look to the customer
The points to be reviewed from the customer's perspective are roughly as follows: 1. Reason for being chosen; 2. Image; 3. Ease of finding products and services; 4. Ease of purchase; 5.The goodness of the aftertaste. A customer chooses a store, enters the store, finds a product or service, selects and purchases it, and then talks about the product, service, or store to a friend or writes on the Internet. Your reputation will change depending on how your shop and your products and services look in a series of customer actions. In order to spread a good reputation, it is necessary to make it look good from the customer's perspective.
If you want to increase sales and profits in your business, by all means self-check how your customers see you.
There are three points to self-check how you look to customers.
The first is that the management themselves can become the customer's point of view. If the manager forgets the customer's perspective, the management will be in danger. It is important for managers to reconsider what they are doing from the customer's point of view and make necessary course corrections.
Second, ask your customers for their opinion. Taking surveys is also a good idea. It is also recommended to open a customers community salon and actively listen to customer suggestions. Value customers who give constructive feedback. Opinions of complaint customers are also important, but there is no need to listen to the opinions of unscrupulous customers. It is important to make improvements so that the customers who you want to come will see it well.
The third is to listen to the opinions and suggestions of new employees. After working for many years, without knowing it, we come to think that our store is "natural". When that happens, it becomes difficult to review ourselves from the customer's point of view. On the other hand, new employees are not yet familiar with the corporate culture, so it may be easier for them to offer opinions and suggestions from the customer's perspective. Opinions and suggestions of new employees may unexpectedly contain hints for improving the business.
Let's check how it looks from the customer and improve it. Better customer perception can lead to greater sales and profits. Don't get caught up in a fixed idea, let's work now.
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