August 2023 2nd: Posting on social media is "publicity" that is seen by an unspecified number of people
It is said that people post on social media to strengthen connections with others or to satisfy their 'need for approval'. Some people brag about how much they enjoyed themselves, post only about their own hobbies, or vent their dissatisfaction and anger on others. If you use social media for personal use, that may be fine. There is also the idea that users are free to post anything as long as it does not violate the law, social media rules, or public order and morals.
However, if business people, politicians, etc. use social media, they must consider the impact on their business and political activities. By using social media, you can get to know people you never knew before, and you can build deeper relationships with your closest friends. Social media is said to be effective for business and political activities. However, careless postings can adversely affect your reputation, which can have a negative impact on your business and political activities.
If politicians use social media, be aware of posts that attract voter support and strengthen connections with supporters. Let's review whether there are any posts that may be seen by an unspecified number of people and make them feel uncomfortable or be subject to criticism.
If you're a merchant on social media, be mindful of posts that increase consumer favorability and strengthen connections with regular customers. Review your posts to see if they are less appealing than your competitors or make you less likeable.
If possible, ask people around you to share their thoughts on your posts and get advice on what to post to increase likeability. Even if you ask for advice, if you are a high-ranking boss, your subordinates may only praise you and not give you critical opinions. Let's cherish the opinions of those who give "severe opinions" and "advice from a different point of view than yours". Before making a careless post, review the content to see if there is any problem with it as a formal "public relations".
Social media is now an important tool for business and politics. However, when using social media for business or politics, it is necessary to at least be aware that it is "public relations."
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