March 2023 19th issue: The purpose is to be chosen by the customer, and to do so, please your customer
What should I do to be chosen by customers?
First of all, let's put ourselves in the customer's position and look at our own situation. Are your products attractive? Does your service enhance customer satisfaction? Is your customer service attitude good? Are you dressed in a way that customers will like you? Is the atmosphere of your store good?
How many companies are your competitors? What do these companies do better than you from the customer's point of view? On the other hand, what are your advantages over rival companies?
How many reasons do customers choose you? Also, how many reasons do customers choose rival companies instead of you?
Before you improve, let's understand the current situation. You may want to take a survey of your customers to understand the current situation. If you don't know how your customers see you, you can ask them directly.
Once you understand the current situation, let's narrow down the points that need to be improved. The purpose of improvement is to be chosen by customers. Therefore, let's prioritize and improve the points that will be the decisive factor for "chosen by customers".
The market continues to change. In order to survive in this era of change, we must continue our corporate efforts. In order to continue to be chosen by customers in the future, let's continue to make improvements that will please our customers.
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