March 2023 22nd issue: Let's set it up first
This is a time of change. It is said that companies that cannot adapt to change cannot survive. Companies must also change their own thoughts and actions.
But even if I say change, what should I change? Don't you suddenly change your behavior and your customers are going away? If you take on a new challenge and fail, it will be irreversible. What should managers be aware of when changing behavior?
Sudden changes in behavior are risky. Above all, don't make drastic changes in behavior without seeing the market reaction. If consumers think that they have been betrayed or that this company has changed, they will not be able to survive as a company.
It's an era of change, and it's an era where companies can't just do the same thing. We can't just keep doing the same thing. That said, it is important for companies to try to make changes and see how the market responds, rather than making drastic changes in their behavior suddenly.
If you make a change, the market will react. Let's fix the action while watching the reaction of the market.
In times of change, it is dangerous if corporate behavior becomes fixed. It is important for managers to train their employees so that they can always think flexibly and change their behavior so that their behavior does not become fixed.
In an era of change, companies that can flexibly respond to change can survive. Companies that do not change their behavior even when the market is changing, and companies that suddenly change their behavior without seeing the market reaction will find it difficult to survive.
Let's set it up first. Then feel the reaction and modify your behavior accordingly.
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