March 2023 26th issue: Set goals that are easy to understand, relatable, and aspirational

A company is made up of people. Managers must encourage people, create an environment that is easy to work in, and create an organization that produces results.
How to set the company's goals is an important matter that management must think carefully. The success of a company is greatly influenced by whether or not the goal setting is good. If your company isn't doing well, reassess your goals before scolding your employees or blaming someone else.
It is important to set goals that are specific, easy to understand, and that employees can relate to. Also, if possible, make your goal something that makes people feel good just looking at it and that they want to achieve it. If you set goals that are creative and suggest a better future, your employees may be able to work with a sense of hope.
If you're not getting the results you want, reassess your goals. If you have problems with individual performance or teamwork, there may be something wrong with your goal setting. Reviewing targets or adjusting target figures is also an important job of managers.
Goals point to where the company is heading. In order for employees to be motivated and work with a sense of purpose, managers should think carefully and set goals.
Revisit the goals you set. Is it easy to understand? Can you empathize? Is it a goal you want to aim for? Don't just think for yourself, ask your employees once in a while and ask them to make suggestions about your goals.
Goals determine the fate of a company. Managers should set solid goals and review the goals themselves while looking at the performance of the company.

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