March 2023 6th issue: Add value to your work from the customer's perspective
"Added value" means adding value from the customer's perspective, that is, adding a service that is valuable to the customer. Since it is added in order to be selected by the customer, it is important to add something that is valuable to the customer and something that makes them feel valued.
In order to "add value", business people must always make a habit of reviewing their work from the "customer's point of view". How does our work look from the customer's point of view? Will the work be fast, accurate and reliable? Do you have a sense of reassurance in receiving responses from customers? Can customers feel the sincerity and kindness? Is there an attention to detail that makes customers likeable? In the end, will the customer be able to go home with a good feeling as if they got a little something good?
Research not only your own work, but also the work of your competitors. Customers also go to rival stores. Businessmen are constantly being compared to their competitors. By carefully researching rival companies and improving your service so that customers will choose it, you can gradually gain a difference to your rivals. On the other hand, if you don't research your rivals, your rivals may gradually outgrow your company, and your customers may run away.
When researching a competitor, treat yourself as if they were teaching you. When researching rival companies, there are people who tend to be harsh on their rivals and overestimate their own businesses. If you overestimate yourself, you won't be able to make improvements from the customer's point of view, and the meaning of researching rival companies will be lost.
There are a lot of business people doing the same kind of work all over the world. In such a situation, the ones who are successful are those who add "added value" that will be chosen by customers. Businessmen should always keep the customer's point of view in mind and add "added value" that customers will choose.
With the development of the Internet, the speed of information transmission is getting faster and faster. The gap between businessmen who add value and those who don't, who are chosen by customers, will continue to grow.
*Return to Topics
