March 2023 7th issue: Increase satisfaction of existing customers
As a business owner, you want to increase your sales and make a steady profit. To that end, it is important that we continue to receive attention, be liked, and be chosen by our customers.
What should we do to be noticed, liked, and chosen by our customers? For example, you can think of ways to stand out, put out a lot of advertisements, offer better products and services than your competitors, or make them cheaper with discounts.
However, if you stand out, you may be beaten or hated. Advertising costs money. It is not easy to provide products and services superior to those of other companies. There are limits to discounts. Any method has advantages and disadvantages.
What should we do to attract attention, be liked, and continue to be chosen by customers without spending money, cutting profits, and not being disliked?
One effective way is to increase the satisfaction of existing customers. You can improve the satisfaction of existing customers without spending a lot of money, such as by smiling and saying thank you more gently than before, by providing a little service that makes regular customers happy, and by listening to what customers have to say. If existing customers are satisfied, the repeat rate will increase, and the possibility that existing customers will bring new customers will also increase.
In order to get new customers, it is usually necessary to spend advertising expenses and sales expansion operating costs. Also, if you spend too much time on new customers, it is more likely that existing customers will be less satisfied. Chasing new customers will result in a loss if existing customers run away.
Managers must pay close attention to their priorities. Priority should be given to existing customers. The more satisfied existing customers are, the easier it is to attract new customers.
With the development of the Internet, it is easy to spread reputation by word of mouth. If you make an effort and ingenuity to spread a good reputation through word of mouth, it will be easier to attract new customers. In order to attract new customers effectively, let's work on improving the satisfaction of existing customers by all means.
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