April 11, 2024: Tourist destinations left behind by inbound consumption
What is the difference between tourist destinations that are likely to benefit from inbound consumption and those that are likely to be left behind? What kind of differences affect inbound consumption?
The tourist destinations that are most likely to benefit from inbound consumption are those that are famous, those that are easy for foreigners to get to, and those that are easy to spread word of mouth among foreigners. You can find out what kind of places in Japan foreigners are interested in by checking popular tourist destinations on overseas websites that introduce Japan. If you are going to travel abroad, you want to have an experience that is different from your everyday life. If you're glad you've been to a place that you thought was fun, you'll want to share it with others by posting photos or videos on SNS. Popular tourist destinations become increasingly popular and famous.
Tourist destinations that tend to be left behind by inbound consumption may be less well-known, have inconvenient transportation, and lack experiences that people would want to introduce to others. However, there are some places where you can have a good experience and have fun memories, but they are not well-known and the number of foreign tourists is not increasing. Problems with such places include that they don't look good in photos, that it's difficult to convey their good qualities on social media, and that the place names are not branded.
Some places are so wonderful that I don't want to tell anyone about them. If a place becomes famous as a tourist destination, the amount of garbage will increase and the natural environment may be destroyed. Hotels and restaurants that used to be cheap may raise their prices as the number of tourists increases. If the number of tourists with bad manners increases, a place that feels good may turn into a place that makes you feel uncomfortable. Considering the risks of such tourist destinations becoming too famous, I feel that it is better not to tell others about the wonderful places you really like the most on social media.
We may now be living in an era where famous tourist spots are visited by foreigners, and when Japanese people travel domestically, they go to hidden tourist spots that have been left behind by inbound consumption.
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