April 9, 2024: The content of the homepage should reflect the thoughts of the management.
A homepage is a company's signboard, or its face. Business owners must be careful about the image that the content of their homepage gives to visitors.
When salespeople visit customers, they check their faces and appearance. It is said that excellent salespeople look in the mirror and check their smiles many times. It is also important to use good language. This is because a salesperson's appearance, first impression, and language greatly influence the image that customers have of him or her.
Similarly, the first impression of the home page, the appearance of the photos, illustrations, etc., and the text written there have a large impact on the image that visitors have of the company. Just as salespeople check their appearance, practice smiling, and be careful about their language, business owners also need to be careful about the first impression of their homepage, and the image their photos, illustrations, and text give to visitors. The website affects the image of the entire company, so it is important for managers to take responsibility for checking the content.
There should be no discrepancy between what is written on the website and the actual products and services. If you don't provide service according to the idea on your website, customers who order after viewing your website will become dissatisfied. In some cases, you may end up writing a negative review online and asking people not to buy this company's products or services.
The content of the homepage must reflect the thoughts of the management. Otherwise, there will be a gap between the impression of viewing the homepage and the impression of actually ordering the product or service.
Business owners who don't check their homepage often and leave it alone are out of the question. However, it is not enough just to update the homepage. Visitors to a homepage will begin to trust the company only when there is consistency between the company's management philosophy, the ideas of its managers, and the content of the homepage. Managers should take responsibility and disseminate information about their ideas and management philosophy on their homepage.
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