Home --- Topics --- July 2024 Part 5: You need a mirror to see yourself
You need a "mirror" to see how you look. By looking in the "mirror," you can check how you look. If you look bad, others may have a bad opinion of you. Before you go out, look in the mirror, check how you look, and make sure you're well-groomed. It's also very important to check yourself in the "mirror" when advancing your business. In business, the "mirror" is information that reflects your appearance, such as word-of-mouth reputation and customer testimonials.
Check out word-of-mouth reviews. Collect customer testimonials. You can't see yourself. To see yourself in business, you need a medium that can act as a "mirror," such as word-of-mouth reviews and customer testimonials.
Word of mouth reviews and customer testimonials are valuable information. It is very effective to refer to this information when checking your appearance and grooming.
Companies that do not seek to collect word-of-mouth reviews and customer feedback will decline. If a company becomes inward-looking and operates only from its own internal logic, the gap with market needs will widen.
Responding appropriately to customer feedback will also help improve your relationships. Be proactive in listening to your customers' opinions. When you receive advice from customers, respond as positively as possible.
Of course, customer feedback doesn't always help companies improve. There are some reviews you don't need to worry about. But some of them contain important hints for business success.
Make it a habit to constantly check word-of-mouth reputation and customer feedback to find hints for improving your business and increasing your competitive edge.