October 2024 Part 3: There are no right answers in sales, but there are wrong answers.
So what kind of sales are wrong? What are the reasons why sales don't go well?
The first mistake in sales is to act on assumptions and preconceptions. Acting on assumptions and preconceptions is risky. If it works, that's fine, but if it fails, it can be irreversible. If you have a successful experience when you first start your business, you will want to use that method for sales. But that success may just have been a lucky coincidence. If you are trapped by your first successful experience, your perspective will be narrowed and your actions may become monotonous.
The second wrong way to do business is to act based on your likes and dislikes. It is not necessarily a bad thing to act based on your likes and dislikes. However, if a business owner acts based on his likes and dislikes, the people around him will also act based on his likes and dislikes. In order to find better sales methods with a free mind, business owners must be careful not to let the people around them know about their likes and dislikes.
The third wrong thing to do in sales is to do things that lower the motivation of your salespeople. The energy and motivation of your salespeople have a big impact on sales performance. Managers should think about how they can energize and motivate their salespeople. If your salespeople are energetic and can maintain a high level of motivation, your sales performance will be much more likely to improve.
To avoid sales failure, make sure you keep yourself and your employees in a good mood, listen to what your customers have to say and think from their perspective, and make decisions based on accurate data.
There are many sales methods. It is said that using websites and social media is essential for modern sales. However, traditional sales methods such as letters, postcards, flyers, telephone calls, and interviews should never be overlooked. There is no right answer when it comes to how to do sales. However, there are wrong answers. Let's devise sales methods to achieve better results.
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