August 2025: Get to know your customers

What are your customers interested in? What keywords do they respond to? Knowing what your customers are interested in is an important step in advancing your business. First, find out what they are interested in.
It is very important to know what the customer is struggling with. It is a good idea to ask directly, "Is there anything you are struggling with?" However, some people do not confide their worries or problems to people they are not very close to. Even if someone says, "I'm not struggling with anything," there is probably something troubling them. Try to guess what the customer is struggling with by having a relaxed and open conversation.
Be sure to know your customers' likes and dislikes. If possible, it's a good idea to get a deeper understanding of the reasons for their likes and dislikes. Knowing your customers' likes and dislikes and the reasons for them will be a great help when proposing products or services to them.
Find out what your customers are worried about. If you leave their worries unaddressed, it could damage your relationship. Try to understand your customers' worries and anxieties as early as possible and resolve them properly.
Find out what information your customers trust. If you make a sale based on information they are skeptical of, it will be difficult for them to be convinced. In order to move your customers' hearts, it is effective to proceed with your sales talk based on information they trust.
Knowing your customers is crucial to doing business. Get to know your customers to get better results.

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