Home --- Topics --- May 2026: Cute is correct
If your business isn't doing well, or you're stuck, consider making yourself a little cuter. You want customers to choose you. So, make your products, services, or even yourself a little cuter. If there are similar products or services, the cuter one is more likely to be chosen. When you become cuter, customers will like you more, and your sales will increase. Cuteness is right. Cuteness is justice.
In business, you should never forget the importance of "making things cute." Whether something is cute or not can greatly affect the success or failure of a business. Cuteness makes it easier to attract attention. If there isn't much difference in performance or quality, consumers will choose the cuter option.
Even if your product is slightly cheaper and performs better, it's less likely to be chosen if it's not as cute as your competitors' products. Cuteness is a pretty important factor that influences the attention a product or service receives.
So, how can you make something cute? What's needed to make people think it's "cute" compared to other products and services?
Cuteness is an element that evokes a desire to love something, emanating from its shape, color scheme, gestures, name, and catchphrase. While individual elements are important, it's equally crucial to combine them in a balanced and harmonious way to stimulate people's emotions.
To be chosen by consumers, it's crucial to make your products, services, and even yourself appealing. If you're not appealing, you won't survive. Businesspeople are expected to continuously strive to "present themselves appealingly" with this in mind.
