Business, Thought, and Management Articles --- SEO Investigation --- What are Top Ranked
Here we will think about what are top ranked at search engine.
What websites does search engine display on top? What websites are top-ranked? You can get hint for SEO by knowing the feature of top-ranked websites.
The search engine should meet the needs of users. So, the engine tries to list reliable websites that would contain information what users want.
So, how does it do specifically?
The search engine crawls various websites, caches (stores data) the contents of the websites, and analyzes the contents. The engine evaluate what keywords the websites have been written about.
The search engine also evaluates the links of each site. They evaluate what the site links and the site is linkes by what sites.
The site with many links would be judged as linking sites. The site linked by many sites would be supported by many people. The site linked by reliable sites would be judged as trusted site.
It seems the domain age and update frequency also affect search ranks.
It seems to be estimated that the reliability is high of the sites operated for many years, frequently updated sites that post new information constantly can have information that meets the needs of users.
The analysis are made automatically by algorithm.
There seems to be manual analysis partially by visual confirmation. But basically the algorithm of search engine robot will decide ranking.
In addition, the search engine has a tendency to focus on "neutrality of information".
When there is a negative opinion and a positive opinion for a certain keyword, the robot will consider to display a good balance of positive and negative opinions so as not to make the opinions one-side only.
The search engine are supported by advertisement sponsors. The company gets income from ads fees. So there is a possibility that the intention of the advertisers affect ranking.
Websites contrary to the laws, public order or policy of the search engine company can be determined as spam sites and not displayed on search results.
It is up to search engine what websites are top-ranked. Try to type keywords and see what websites are top ranked, before applying SEO for certain keywords.
Search Engine Is
Search engine is the service that enable users to search websites information that are published in the internet.
The Business Model of Search Engine
Before starting SEO, it is beneficial to know what the company who provides search engine thinks and what type of websites they are trying to top-ranked. The business model of search engine has a big hint for SEO. Here we look at the business model of search engine.
What are Top Ranked
What websites does search engine display on top? What websites are top-ranked? You can get hint for SEO by knowing the feature of top-ranked websites.
Domain
When you create a website, you obtain its domain first. The domain name affects SEO. Let's take a look at domain and influence to SEOs.
HTML Tags
Search engine robot crawls, caches and analyze websites. The contents to analyze is mainly files that compose of websites. Especially HTML documents have big influence for the index of search engine. Here let's take a look at HTML tags so as to be preferred by search engine.
Keyword Conscious Page Making
The visitors from search engine expect the information that related to the keywords they typed in. To meet these expectation, it is important to make pages keywords conscious on creating websites.
TV Influence
Many people watch TV and use search engine that they are concerned, they are interested in or names of celebrities on TV. The influence of TV is huge and search number of keywords related to some TV programs increase suddenly.
Social Media Influence
Social media now have very important role on internet. The search engine result also have social media influence.
SEO Contractors
Have you ever wanted to let your website to be top-ranked, and try to ask the SEO contractors? What will the SEO contractors do specifically? CAn we trust them in fact?
SEO Tools
Using tools is essential to make SEO effectively. By using tools, you can find current status of you website and get hints to improve. Tools save efforts to achieve effective SEO.
Points to Select Keywords
The keywords are important for SEO. Users of search engine are looking for information related to the keywords. Therefore, it is important to select good keywords on making websites for SEO. Here let's take a look at points to select keywords to create websites.
Be Sponsors for Search Engine
Want to attract customers by search engine? Then, let's become a sponsor of search engine. By becoming sponsors your can get traffic by sponsor's link of advertising area, and get various advantages.
The Contents to Meet the Needs of Visitors
The search engine users want information related to the keywords they typed in. It is important for the website owners to prepare the contents to meet these needs.
Enhance Internal Link and Good External Link
To make website be top-ranked for search engine, it is said effective to enhance internal link and get back-links from other good websites.