Business, Thought, and Management Articles --- SEO Investigation --- Enhance Internal Link and Good External Link
Here we will think about enhancing internal link and good external link.
To make website be top-ranked for search engine, it is said effective to enhance internal link and get back-links from other good websites.
The objective to enhance internal link is to let search engine robot to crawl whole your website. Especially adding keywords on anchor text of the link is essential so that the robot recognize which page contains article about what keywords.
Enhance internal link includes making sitemap, linking related articles together, add breadcrumb (navigation links showing hierarchical relationships from the top page ), add "return to top" link for all pages.
Enhancing internal link is not just for SEO, but for visitor's convenience.
On the other hand, link from outside represents the site's "popularity".
The website linked by many other sites can be considered as "popular" site.
By registering category type search engine, doing link exchange, writing brog article, placing link ads, and registering at social bookmarks will increase external links.
It seems no longer to be regarded as a "linked a lot", even if it is linked in large quantities from the site of the same IP address.
Therefore, it is necessary that are linked from a variety of sites with different IP address in order to have determined as the "popular site".
Some SEO contractors just increase external links for top view on search engine. But if you just increase external links, buy a lot of links, your site can be judged as a spam and not displayed on search result anymore.
The link using a tool such as automatic reciprocal linking seems to be also considered as a spam.
The important thing is to increase the number of high-quality and natural links that would be recognized by search engine effective.
As a method of obtaining natural and good quality external links, to enrich the content first is important to let people want to link the site.
Then, increase the link steady by, for example, apply for one by one cross-link with high-quality web publishers.
Enrich contents and enhance internal link first. Then, do not hurry to increase external links, always try to get high-quality links carefully and little by little.
Search Engine Is
Search engine is the service that enable users to search websites information that are published in the internet.
The Business Model of Search Engine
Before starting SEO, it is beneficial to know what the company who provides search engine thinks and what type of websites they are trying to top-ranked. The business model of search engine has a big hint for SEO. Here we look at the business model of search engine.
What are Top Ranked
What websites does search engine display on top? What websites are top-ranked? You can get hint for SEO by knowing the feature of top-ranked websites.
Domain
When you create a website, you obtain its domain first. The domain name affects SEO. Let's take a look at domain and influence to SEOs.
HTML Tags
Search engine robot crawls, caches and analyze websites. The contents to analyze is mainly files that compose of websites. Especially HTML documents have big influence for the index of search engine. Here let's take a look at HTML tags so as to be preferred by search engine.
Keyword Conscious Page Making
The visitors from search engine expect the information that related to the keywords they typed in. To meet these expectation, it is important to make pages keywords conscious on creating websites.
TV Influence
Many people watch TV and use search engine that they are concerned, they are interested in or names of celebrities on TV. The influence of TV is huge and search number of keywords related to some TV programs increase suddenly.
Social Media Influence
Social media now have very important role on internet. The search engine result also have social media influence.
SEO Contractors
Have you ever wanted to let your website to be top-ranked, and try to ask the SEO contractors? What will the SEO contractors do specifically? CAn we trust them in fact?
SEO Tools
Using tools is essential to make SEO effectively. By using tools, you can find current status of you website and get hints to improve. Tools save efforts to achieve effective SEO.
Points to Select Keywords
The keywords are important for SEO. Users of search engine are looking for information related to the keywords. Therefore, it is important to select good keywords on making websites for SEO. Here let's take a look at points to select keywords to create websites.
Be Sponsors for Search Engine
Want to attract customers by search engine? Then, let's become a sponsor of search engine. By becoming sponsors your can get traffic by sponsor's link of advertising area, and get various advantages.
The Contents to Meet the Needs of Visitors
The search engine users want information related to the keywords they typed in. It is important for the website owners to prepare the contents to meet these needs.
Enhance Internal Link and Good External Link
To make website be top-ranked for search engine, it is said effective to enhance internal link and get back-links from other good websites.