Anyone Can

Anyone can place information in social media. Bidirectional or multi-directional information direction is a most characteristic nature of social media. Every participant can dispatch information in social media.
Since everyone would be able to transmit information in social media, the media is already a flood of information. A lot of people are sending a large amount of information every day. Most of the information will disappear without being noticed much.
Social media provide functions that users can subscribe to articles from people of similar interests with each other. Users can receive information only what they want to know. Various categories are made, users can choose among them or create new one.
Many people send similar information, some information are noticed by many users and some are not, depending on social media functions.
Even you send a lot of information, if few people notice you, the effect would be very small.
When transmitting information in social media, it is important to make article noticeable to users among the "flood of information". It could be a very little difference in article, but the result could be very different. Everybody tries how his/her article catch users' eyes, and stir their curiosity.

*Return to Social Media and Business

About Social Media

Social Media is
Social media refers to the information transmission media for bi-directional communication used in particularly on the WEB. The particular features are the network structure, and two-way communication.
Attractive Social Media
Social media attracts people being considered as an effective advertising media for business. People pay attention as a means of promotion for small business. Here, let's take a look at the attractiveness of social media.
Social Media Risks
There are variety of risk in social media when viewing as an advertising media, even that it is considered as attractive measures for business promotion. Let's see here about the risks of social media.

Characteristics

Anyone Can
Anyone can place information in social media. Bidirectional or multi-directional information direction is a most characteristic nature of social media. Every participant can dispatch information in social media.
Information Bias
Information in social media is biased. Many of users who participate in social media prefer biased information rather than fair and neutral information. Then, the bias of the information escalates since users react to biased information more.
Craves
Since you participate in social media and receive huge information from various people, you may feel discomfort from the information. Everybody craves for attention.
Imitate
It is said that there are many people imitating in the social media. Wannabe to imitate as soon as something new comes out. Many people do similar things, you do not know which is the original one.
Terms and Unwritten
If you want to take advantage of social media in your business, you need to pay attention to its Terms and Conditions. Not only the written terms and conditions, it is also important to note the rule implicit in the community.

To be Popular

Story and Buzz
It is important "making of story and buzz" to become popular in social media. You can not transmit information if there is no decent story of the topic. No communication follow if there is no topic. People will be bored with you.
Be Attentive
It is important to be "attentive" to become popular in social media. When sending information, when you communicate, just pay attention and think peoples' minds. It will make a big effect in social media popularity.
Tactics of Male and Female
As in off-line society, tactics of male/female is very effective in social media. In many situations, men and women are attracted each other, deceive each other, betray each other, invite each other untiringly.

Utilization for Business

Solicit Last
If you just solicit people to buy from you or talk only about your business at social media, people will be bored with you. Focus on increasing friends and your fans at the media sites. Do selling just on your own website.
Imprinting
If you utilize social media for business, think to do imprinting. Not just write and transmit information to others, make people to do specific action as a custom.
To Increase Your Fans
It is important to increase you fans so as to utilize social media for business. Consistent work is necessary to increase fans, and it could be a big burden for businessmen.
To Spread Information
Will want a lot of people to look at your article since you utilize social media for business. In order to spread information, you need to add devices into your article.
Competitors Treatment
When you joined the social media, you see there are already lots of competitors. Some of them are popular and attract people. Competitors treatment is important key to capture social media.