Business, Thought, and Management Articles --- Social Media and Business --- Information Bias
Information Bias
Here I will think about information bias of social media.
Business, Thought, and Management Articles --- Social Media and Business --- Information Bias
Here I will think about information bias of social media.
Information in social media is biased. Many of users who participate in social media prefer biased information rather than fair and neutral information. Then, the bias of the information escalates since users react to biased information more.
Any media information have bias. The traditional mass-media such as television, radio, newspapers, and magazines broadcast somewhat biased information. Their information transmission is mainly performed by the business organization. And even biased, they are trying to maintain the media consistency of the information to send. That is, incorporate dissent to some extent, strike a balance that they think just right.
Social media have biased information also, but it is unique.
The uniqueness of bias is related to the way to transmit the information. For information in social media, users can react immediately. The reaction also become a transmission of information, and will create waves after another.
Wave makers are individual users. They are willing to spread information that they like, or information from people they prefer. Waves will become more and more deep between people, and the repetition is spreading among friends.
How the information go biased? It depends on the habits and behavior of each individual user?that is participating in there, and the characteristics of the community that is formed in social media. In some cases some information are considered as "common sense" in social media, that is unthinkable in the real world.
*Return to Social Media and Business
Social Media is
Social media refers to the information transmission media for bi-directional communication used in particularly on the WEB. The particular features are the network structure, and two-way communication.
Attractive Social Media
Social media attracts people being considered as an effective advertising media for business. People pay attention as a means of promotion for small business. Here, let's take a look at the attractiveness of social media.
Social Media Risks
There are variety of risk in social media when viewing as an advertising media, even that it is considered as attractive measures for business promotion. Let's see here about the risks of social media.
Anyone Can
Anyone can place information in social media. Bidirectional or multi-directional information direction is a most characteristic nature of social media. Every participant can dispatch information in social media.
Information Bias
Information in social media is biased. Many of users who participate in social media prefer biased information rather than fair and neutral information. Then, the bias of the information escalates since users react to biased information more.
Craves
Since you participate in social media and receive huge information from various people, you may feel discomfort from the information. Everybody craves for attention.
Imitate
It is said that there are many people imitating in the social media. Wannabe to imitate as soon as something new comes out. Many people do similar things, you do not know which is the original one.
Terms and Unwritten
If you want to take advantage of social media in your business, you need to pay attention to its Terms and Conditions. Not only the written terms and conditions, it is also important to note the rule implicit in the community.
Story and Buzz
It is important "making of story and buzz" to become popular in social media. You can not transmit information if there is no decent story of the topic. No communication follow if there is no topic. People will be bored with you.
Be Attentive
It is important to be "attentive" to become popular in social media. When sending information, when you communicate, just pay attention and think peoples' minds. It will make a big effect in social media popularity.
Tactics of Male and Female
As in off-line society, tactics of male/female is very effective in social media. In many situations, men and women are attracted each other, deceive each other, betray each other, invite each other untiringly.
Solicit Last
If you just solicit people to buy from you or talk only about your business at social media, people will be bored with you. Focus on increasing friends and your fans at the media sites. Do selling just on your own website.
Imprinting
If you utilize social media for business, think to do imprinting. Not just write and transmit information to others, make people to do specific action as a custom.
To Increase Your Fans
It is important to increase you fans so as to utilize social media for business. Consistent work is necessary to increase fans, and it could be a big burden for businessmen.
To Spread Information
Will want a lot of people to look at your article since you utilize social media for business. In order to spread information, you need to add devices into your article.
Competitors Treatment
When you joined the social media, you see there are already lots of competitors. Some of them are popular and attract people. Competitors treatment is important key to capture social media.
