November 2022 3rd issue: Survive the times of change! What is the future staffing strategy?
Strategy is the plan for fighting. What is our battlefield, how many resources do we have, what are our strengths, what are our weaknesses, what are our goals, who are our rivals to fight, etc. It is a strategy to organize and make a strategy to survive in it. So the details of the strategy will depend on each company's situation. However, there should be a common way of thinking in making a strategy in such a way.
1. What is the reason for the existence of the staffing agency in society?
In order to survive, it is necessary to "become a temporary staffing company that is required by society". In order to become a demanded dispatch company, it is important to continue to question the reason for the existence of your company. The future of the ubiquitous boring temporary staffing agencies, the ones that society doesn't mind if they exist or not, is getting more and more dangerous. If we can become a temporary staffing agency that is demanded by those around us, we can survive and develop as a company.
2. Do you care about your current staff?
It is said that companies are people. Whether or not a temporary staffing company can grow significantly in the future depends on how much it values and nurtures its current staff. Temporary staffing companies that do not value their staff will eventually perish. The job of a temporary staffing agency is to know the staff's past, find their good points, promote them, and develop them to help create a better future.
Work with the dispatched company to optimize wages and improve the work environment, thoroughly reduce overheads such as work management and work to improve the margin rate, and keep in close contact with the temporary staff to provide mental care for the staff and work. Giving Courage to be positive about skill improvement is also an important activity to carefully grow the current staff.
3. Are you doing everything you can to satisfy your current customers?
We cannot be a dispatch company that just throws temporary staff into the customer's place and neglects them. Let's do our best as a staffing agency to satisfy our current customers. Keeping close contact with customers and temporary staff, receiving consultations, understanding the situation and supporting improvements, and the accumulation of small daily efforts will make a difference in customer satisfaction.
4. Are you focusing on getting "highly rated" in your current business rather than advertising or aggressive sales pitches?
Spending too much money on advertising or trying to push through with sales pitches may be a way of thinking as a business. But a business that spends too much money on advertising or pushes sales often doesn't last long. Instead, focus on getting people to "like" your current business. Getting a "high evaluation" from a customer who is currently doing business is much more effective than other poor sales activities.
5. Do you not only comply with the current laws, but also keep an eye on future trends in legal revisions?
Temporary staffing agencies must comply with not only the Labor Standards Act but also various laws such as the Worker Dispatch Act in conducting business. Laws are amended. As regulations become more stringent, we have to change the way we work. In order to stand out from rival companies, it is important not only to comply with the current laws, but also to keep an eye on future trends in legal revisions and take the initiative.
6. Are you working on synergistic diversification?
There are quite a few temporary staffing companies that want to secure income sources other than temporary staffing and are working on diversified management. If we are to diversify, we would like to create synergies that will have a positive effect on the temporary staffing business. Let's carefully consider what kind of diversification you can expect synergy effects before starting a new business easily.
Today is said to be an era of rapid change.
Temporary staffing companies must be more sensitive to changes in society than anyone else. It is necessary to change the way of management and sales by detecting industries that are in demand for human resources flexibly and sensitively, not just one-pattern management and sales destinations in the same industry.
For that reason, it is important to be able to respond sensitively to changes in society by always keeping an eye out for trends in the world and working to rejuvenate and improve the internal management and sales system at the same time.
In recent years, there have been voices of concern about the future of the economy due to the impact of the COVD disaster. Economic fluctuations also present opportunities for temporary staffing agencies. Uncertainties about the future make corporate managers hesitant to increase the number of full-time employees. However, we have to deal with the shortage of manpower. In such a case, the demand for dispatch companies tends to increase.
However, even if you say that you want human resources, it is not enough to simply arrange the number of people. It's not just anyone, each industry has its own needs and skills. What kind of human resources and skills are required depends on each company and the situation at that time. Whether or not it is possible to develop staff who can work flexibly and to satisfy customers by dispatching suitable personnel will likely be the deciding factor in the competition in the temporary staffing industry in the future.
※Temporary Staffing Strategy in an Era of Change (PDF file)
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