Business, Thought, and Management Articles --- About opening a store in Rakuten Ichiba --- Disadvantages of Rakuten store
Receiving from opening a store at Rakuten is not always just a merit. Here, let's look at the disadvantages of Rakuten store.
Competitive market: Rakuten already has a large number of shoppers, from large companies to sole proprietorships. Every day they are in tough competition to increase their sales. Opening at Rakuten is jumping into that tough competition.
Requires labor and cost: Opening a store in Rakuten requires more labor and cost. Expenses include opening fees, system usage fees, personnel costs for site construction and maintenance, campaigns and advertising costs. When you apply for a store opening in optimism, it is important to figure out in advance what the cost it takes much about.
Consumer ratings are severe: When you first open a store, you are still unfamiliar and fail. But consumers shopping on Rakuten don't forgive any small mistakes. If you send defective or scratched items, you will be relentlessly given the lowest rating in "customer reviews".
Opening at Rakuten means fighting in a market that is both large and competitive. Perhaps there is more rigor than expected.
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Advantages of Rakuten store
You can get various benefits by opening a store at Rakuten. Here, let's take a look at the merits of Rakuten store as an online store.
Disadvantages of Rakuten store
Receiving from opening a store at Rakuten is not always just a merit. Here, let's look at the disadvantages of Rakuten store.
Rakuten is not "Special"
A Rakuten store is nothing special. Rakuten is an ordinary shopping mall, and it is ordinary consumers that come together. And ordinary shops line the eaves. Rakuten is nothing special.
Take a Look at the Ranking Market
There are a lot of products that can be sold on Rakuten. Many shops are creating new hit products in Rakuten Ichiba, which has been used in a wide range of ages. It is useful to check the ranking market to see what is selling.
Check the Featured Page
If you look at the top page of Rakuten, there are many links to special pages. Check out these special pages to find a variety of featured and bargain products.
Auction, Joint Purchase, Prize Market
Auctions, joint purchases and sweepstakes markets are not to be missed in Rakuten Ichiba. Many people are also participating in these pages, and you can see tips on products that sell on Rakuten.
Sensitive to Trends and News
Various things are popular on the net. Word of mouth spreads information and sometimes sells astonishingly. There is a trend in Rakuten Ichiba. Rakuten is a market that is sensitive to trends, media and news.
Why Something Unexpected Sells
When checking Rakuten's ranking, sometimes the thing that wonders "What?" Products that are unlikely to sell at real stores are somehow at the top of the rankings.
Use Services Thoroughly
If you are going to open a store in Rakuten, make full use of the service. We pay store opening fees and system usage fees, so don't hesitate to use them more and more.
Increase Good “Customer Reviews”
When you open a store at Rakuten, it is important not only to sell products, but also to make efforts to increase good customer reviews. A good reputation for a review will lead to a higher reputation and a higher ranking, which will make it easier to attract customers.