Business, Thought, and Management Articles --- About opening a store in Rakuten Ichiba --- Increase Good “Customer Reviews”
When you open a store at Rakuten, it is important not only to sell products, but also to make efforts to increase good customer reviews. A good reputation for a review will lead to a higher reputation and a higher ranking, which will make it easier to attract customers.
Many Rakuten shoppers use product and shop reviews to decide whether to buy a product. You can tell the popularity of a product or store by whether the number of reviews is large or small, and the more people have good ratings, the more people are satisfied with the shopping at that store.
It is very important to increase good “customer reviews” in order to become a popular store in Rakuten and increase sales.
There are three points to increase good customer reviews.
Improve satisfaction: Thoroughly manage quality and deliver products without errors. Then, enclose useful information for customers, such as careful packing and letters, convenient use of products, and long-lasting care. Greater satisfaction means more good reviews.
Happy surprise: You want to tell people that there are unexpected surprises. Give your customers a little surprise to get a good review.
Beautiful wrapping, bundling of small gifts, handwritten letters, etc. may also be effective.
Quick delivery is also a good surprise. It may be better to ship your order to Sugu and receive it the next day.
(It is said that the effect of expanding the expectation by making the customer wait is the opposite.)
Invitation to write a review: For customers who do not write reviews, we will clearly request them to write a review.
For example, thank you for introducing and reviewing the reviews that you wrote in the Rakuten shop e-mail magazine, and shipping the paper with the statement "The person who wrote the review will give you a next time!"
It's surprisingly simple, but simply indicating that the customer wants to write a review will increase the number of reviews.
Customer reviews are a valuable asset that will increase the reputation of the store and increase future sales. By all means, let's continue our efforts to increase good customer reviews.
*Return to About opening a store in Rakuten Ichiba
Advantages of Rakuten store
You can get various benefits by opening a store at Rakuten. Here, let's take a look at the merits of Rakuten store as an online store.
Disadvantages of Rakuten store
Receiving from opening a store at Rakuten is not always just a merit. Here, let's look at the disadvantages of Rakuten store.
Rakuten is not "Special"
A Rakuten store is nothing special. Rakuten is an ordinary shopping mall, and it is ordinary consumers that come together. And ordinary shops line the eaves. Rakuten is nothing special.
Take a Look at the Ranking Market
There are a lot of products that can be sold on Rakuten. Many shops are creating new hit products in Rakuten Ichiba, which has been used in a wide range of ages. It is useful to check the ranking market to see what is selling.
Check the Featured Page
If you look at the top page of Rakuten, there are many links to special pages. Check out these special pages to find a variety of featured and bargain products.
Auction, Joint Purchase, Prize Market
Auctions, joint purchases and sweepstakes markets are not to be missed in Rakuten Ichiba. Many people are also participating in these pages, and you can see tips on products that sell on Rakuten.
Sensitive to Trends and News
Various things are popular on the net. Word of mouth spreads information and sometimes sells astonishingly. There is a trend in Rakuten Ichiba. Rakuten is a market that is sensitive to trends, media and news.
Why Something Unexpected Sells
When checking Rakuten's ranking, sometimes the thing that wonders "What?" Products that are unlikely to sell at real stores are somehow at the top of the rankings.
Use Services Thoroughly
If you are going to open a store in Rakuten, make full use of the service. We pay store opening fees and system usage fees, so don't hesitate to use them more and more.
Increase Good “Customer Reviews”
When you open a store at Rakuten, it is important not only to sell products, but also to make efforts to increase good customer reviews. A good reputation for a review will lead to a higher reputation and a higher ranking, which will make it easier to attract customers.
