Business, Thought, and Management Articles --- Relationship Marketing
This is essential to make favorable relationship with customer for business success. Let's consider what will contribute for customer relationship and how we can establish long and good relationships with customers.
This is essential to make favorable relationship with customer for business success. Let's consider what will contribute for customer relationship and how we can establish long and good relationships with customers.
If you start business, you need to sell products and make sales. In order to make sales every month, you need to do something.
If you are going to sell forcibly, customers' feelings will go away. The more you are impatient, your customers are going to run away.
If you go to the selling and think only about sales quota, you can act against customers' feelings. The business will come to standstill if you ignore customers feelings.
However, you can not be quiet in front of customers. If you are quiet, customers will not notice your products or services, will not be interested nor buy them. You need to make approach to customers continuously to both potential and existing customers.
So, how can you make approach to customers? How can you sell products to customers without forcing them?
The most important is customer's feeling. Never forget every customer is human.
Customers buy products not just because they like goods, but because they like you. They like your face, so they buy your products. They like your sales talk and buy your products.
If they have relations with you, as long as the relations is good, they trust the relationship and buy your products and services.
Selling products is relationship making. You can sell stably only when you have good relationships.
In this site we research and consider good relationship building with customers for business success from the view point of marketing.
The basic of relationship building is to leave "riddles", to share a "fun" time, to make it a habit, and to make people come and stop by.
Make impact to new customers, and withdraw their interests. It could be sometimes important to stop talking in the middle of the story, and be cold.
Do not contact customers too frequently, but do contact in a certain interval. Make efforts to maintain and improve satisfaction. Anchor their mind, aim to step up to the patrons.
For patrons you and your shop is their territory. The strategy to make fans enable establishment of patrons.
It is important to make favorable relationship for business at each step.
Hope the article will help you to improve customer relationship building. Find any hints for your business from here.
Leave riddles
How will customers be interested in you? How can you attract customers? The one idea to keep customers' interests is to leave riddles in customers feelings.
Share Fun Time
This is essential to share "fun time" with customers so as to establish relationships with them. By sharing "fun time", the relationship deepened and strengthened that nobody else can penetrate into.
Make it a Habit
Let customer to make something a habit. For example, let them come to your shop habitually. That's adhere you and customers, and make easier for them to drop money.
Attract People
Customers relationship is not "hide and seek". You are chasing customers, customers are running away. It is hard to chase them if they run away. Think to attract customers.
Impact of First Impression
It is important to make your impression powerful so that customers remember you so as to make better relationships with customers. It is important that you make your impact of first impression as strong as you can.
Ask Their Interests
You can not know about anyone who have not met before. What is his/her thought? What does he/she do? What kind of experiences does he/she have? Even you see him/her for a first look, you would never know.
Stop Talking in the Middle
There is in tip you should remember when talking with new and potential customers. That is, do not talk everything of your story. You should stop talking in the middle of the story to the new people.
Be Cold
It is not easy to master how to deal with new customers. If you talk to them aggressively, they would be surprised and feel like to running away. But you do not talk to them at all, they might feel unpleasant and go away.
Customer Satisfaction
It is beneficial to research and monitor customer satisfaction continuously with existing customer. You can feedback products, services, and customer treatment by monitoring how much customers are satisfied and dissatisfied with us.
Write Letters
If you leave existing customer, they disappear before you know it. But you can't contact them too frequently. To maintain good relationship, it is necessary to contact in a certain interval. How about writing letters to customers in every season?
Step up to Patrons
In order to increase sales amount, manage and lead existing customers to come to your shop more often and make them to become your patrons. It is important to create step-up programs that existing customers become patrons.
Interest of Customers
Customers who visited you shop and bought once or more are important people. They are not stable. You do not know they would come to your shop tomorrow. Some of them might be bored of your shop and go elsewhere.
Territory of Patron
For patrons your shop is not just a place to buy goods. It is so to say their territory. Your shop is necessary for them, their home to return, and the place to relax and feel ease.
Fan Club
The patrons are the fans of your shop. People become patrons not just because they like the goods or services, but they love atmosphere of the shop, time spending the place, and staff's attitudes.
