Fan Club

The patrons are the fans of your shop. People become patrons not just because they like the goods or services, but they love atmosphere of the shop, time spending the place, and staff's attitudes.
The fan feels somehow lonely being alone. Did I choose this products by mistake? Am I odd from other people's view? They feel concerned if their decision to buy the products is right or not.
Creating fan club helps to eliminate the uneasy feeling of every customers. The fan club can provide various activities. They issue magazines, off-meeting and reinforce the power of unity as fans.
The fan club is helpful for the shop. They can support the shop with warm eyes. That add power to the shop.
The customer feedback from fan club is very helpful for shop.
The fan club is beneficial for shop and also for fans. The fans can exchange information each other. They can spend fun time and feel glad to become fans.
Fan club needs a leader that take initiative. It also needs supporter to help maintaining the club continuously. Even most of the activity leave to fan club members, operation and management should be done by sellers.
If avid fan club is made, it would provide a good effect on business.

*Return to Relationship Marketing

Fundamentals of Relationship Creation

Leave riddles
How will customers be interested in you? How can you attract customers? The one idea to keep customers' interests is to leave riddles in customers feelings.
Share Fun Time
This is essential to share "fun time" with customers so as to establish relationships with them. By sharing "fun time", the relationship deepened and strengthened that nobody else can penetrate into.
Make it a Habit
Let customer to make something a habit. For example, let them come to your shop habitually. That's adhere you and customers, and make easier for them to drop money.
Attract People
Customers relationship is not "hide and seek". You are chasing customers, customers are running away. It is hard to chase them if they run away. Think to attract customers.

Creating a Relationship with New Customers

Impact of First Impression
It is important to make your impression powerful so that customers remember you so as to make better relationships with customers. It is important that you make your impact of first impression as strong as you can.
Ask Their Interests
You can not know about anyone who have not met before. What is his/her thought? What does he/she do? What kind of experiences does he/she have? Even you see him/her for a first look, you would never know.
Stop Talking in the Middle
There is in tip you should remember when talking with new and potential customers. That is, do not talk everything of your story. You should stop talking in the middle of the story to the new people.
Be Cold
It is not easy to master how to deal with new customers. If you talk to them aggressively, they would be surprised and feel like to running away. But you do not talk to them at all, they might feel unpleasant and go away.

Deepen Relationships

Customer Satisfaction
It is beneficial to research and monitor customer satisfaction continuously with existing customer. You can feedback products, services, and customer treatment by monitoring how much customers are satisfied and dissatisfied with us.
Write Letters
If you leave existing customer, they disappear before you know it. But you can't contact them too frequently. To maintain good relationship, it is necessary to contact in a certain interval. How about writing letters to customers in every season?
Step up to Patrons
In order to increase sales amount, manage and lead existing customers to come to your shop more often and make them to become your patrons. It is important to create step-up programs that existing customers become patrons.
Interest of Customers
Customers who visited you shop and bought once or more are important people. They are not stable. You do not know they would come to your shop tomorrow. Some of them might be bored of your shop and go elsewhere.

Creating a Relationship with Regular Customers

Territory of Patron
For patrons your shop is not just a place to buy goods. It is so to say their territory. Your shop is necessary for them, their home to return, and the place to relax and feel ease.
Fan Club
The patrons are the fans of your shop. People become patrons not just because they like the goods or services, but they love atmosphere of the shop, time spending the place, and staff's attitudes.