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Relationship Marketing

Business, Thought, and Management Articles --- Relationship Marketing --- Stop Talking in the Middle

Stop Talking in the Middle

Here we will think about talking.

Stop Talking in the Middle

There is in tip you should remember when talking with new and potential customers. That is, do not talk everything of your story. You should stop talking in the middle of the story to the new people.
The new, potential customer are not necessarily buying from you. Many of them just watch your products, take a look at your service menu, listen your sales talk, and just go away. They may buy some goods then. They will not come again because they do not have habit to come to your shop.
So as to make new customers come to your shop habitually, it is necessary to give them some reasons and objectives to come to your shop. Making habit to come to your shop enable them to become repeaters.
When conversation with the customer when have raised, look at your watch a little, and say that you just remember something to do.
"Shall we follow the story another time?"
Then, say goodbye.
That way, the customer has a reason to come.
The contents of story can be anything. You can forget that. Just let the customer to think he/she wants talk with you.
You may think you have to explain everything to customers whatever being asked. It is true that you need answer to the questions about products so as to satisfy customers. But not necessarily it is about other things.
They are "new" customers. They do not have built relationships yet. You talk everything at once, it is difficult to go to the next step. Therefore, in talking with new customers stop talking in the middle and say goodbye in a situation that they get a lot of posts.

*Return to Relationship Marketing

Fundamentals of Relationship Creation

Leave riddles
How will customers be interested in you? How can you attract customers? The one idea to keep customers' interests is to leave riddles in customers feelings.
Share Fun Time
This is essential to share "fun time" with customers so as to establish relationships with them. By sharing "fun time", the relationship deepened and strengthened that nobody else can penetrate into.
Make it a Habit
Let customer to make something a habit. For example, let them come to your shop habitually. That's adhere you and customers, and make easier for them to drop money.
Attract People
Customers relationship is not "hide and seek". You are chasing customers, customers are running away. It is hard to chase them if they run away. Think to attract customers.

Creating a Relationship with New Customers

Impact of First Impression
It is important to make your impression powerful so that customers remember you so as to make better relationships with customers. It is important that you make your impact of first impression as strong as you can.
Ask Their Interests
You can not know about anyone who have not met before. What is his/her thought? What does he/she do? What kind of experiences does he/she have? Even you see him/her for a first look, you would never know.
Stop Talking in the Middle
There is in tip you should remember when talking with new and potential customers. That is, do not talk everything of your story. You should stop talking in the middle of the story to the new people.
Be Cold
It is not easy to master how to deal with new customers. If you talk to them aggressively, they would be surprised and feel like to running away. But you do not talk to them at all, they might feel unpleasant and go away.

Deepen Relationships

Customer Satisfaction
It is beneficial to research and monitor customer satisfaction continuously with existing customer. You can feedback products, services, and customer treatment by monitoring how much customers are satisfied and dissatisfied with us.
Write Letters
If you leave existing customer, they disappear before you know it. But you can't contact them too frequently. To maintain good relationship, it is necessary to contact in a certain interval. How about writing letters to customers in every season?
Step up to Patrons
In order to increase sales amount, manage and lead existing customers to come to your shop more often and make them to become your patrons. It is important to create step-up programs that existing customers become patrons.
Interest of Customers
Customers who visited you shop and bought once or more are important people. They are not stable. You do not know they would come to your shop tomorrow. Some of them might be bored of your shop and go elsewhere.

Creating a Relationship with Regular Customers

Territory of Patron
For patrons your shop is not just a place to buy goods. It is so to say their territory. Your shop is necessary for them, their home to return, and the place to relax and feel ease.
Fan Club
The patrons are the fans of your shop. People become patrons not just because they like the goods or services, but they love atmosphere of the shop, time spending the place, and staff's attitudes.

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