Business, Thought, and Management Articles --- Advertising
Advertising is holding the fate of the business. Response and brand image depend on where and how you advertise. It is important that you measure the effects of advertising, and continue to improve. Have a leg up on the competition by making advertising more effective, and lead to business success.
Advertising is the cornerstone of business.
Customers do not gather even if you are selling good products, or you provide excellent services, unless you advertise.
You do not advertise, business will not start.
Advertising is essential for business, but at the same time is risky for business.
In the beginning you may get no response even you do advertising.
Consumers will not respond even they look at your ads, if they do not feel the interest and attractiveness.
The purpose of advertising is to impress your products and services attractive and worth to buy to the people who would need such products and services.
There are two points. One is that you need to show that people feel "worth to buy" on ads. Another is that you deliver ads to potential customers that would need your products and services.
Once you place ads, do monitor the effects. You can improve to make your ad more effective by measuring the advertising effectiveness. And advertising effectiveness measurement will help you to improve your products and services.
Advertising has a major impact in the future. Some ads affect people for decades, until generation of your kids, or even grandchildren.
Continuous advertising make brand image established. Established brand image is an important asset for business.
Business people tends to see only short-term effect. However, do not forget to think long-term effect when you place advertisement.
There are huge amount of advertisements in the world. Consumers are exposed to those ads everyday. They are tired of advertisements.
When you place an ad, it is important how to let them pay attention among them.
Let's check your competitors' ads out. Response can change if your place better ad than competitors' or not.
Try to create better ads than competitors' so that you can attract more potential customers.
Investigate and improve the effect of your ads, and make your business successful.
Definition of Advertising
Advertising is action to call public attention. People will or can not recognize anything what they do not know. When you are selling your products and services, you need to call public attention first.
The need of Advertising
Is advertising necessary? Do you need to place ads for your business? It is very important to think the need of advertising for each business.
Type of Advertising
Ad can be divided into different types depending on the purpose, thereof also on the method. Here we briefly introduce the type of ad. In addition, we will touch on the features in each ad.
Advertising Medium
There are various advertising media. If you can tell people to put the information out there, it can be used as an advertising medium. Here, we will introduce major advertising medium.
Preliminary Survey
Preliminary survey is essential before you start to advertise. The objective of advertising is to gather potential customers. And, to gather customers, you need to advertise to where there are customers so that they would respond.
Find out Niche Market
It is important to find market that you can win, so that your advertisement can get big response. Especially for the beginning, find ou niche market you can easily penetrate into.
Intervals and Patterns
Your message does not reach most of customers when you advertise for the first time. Once you started, you need continue to repeat and modify advertising patterns so that customers do recognize your message and respond.
to Achieve Effective Response
The effectiveness of ads depend on appearance and contents of them. What devices should be included in advertising so as to achieve effective response? Let's see what should be included in ads.
Advertisement Effect is
Before discussing how much effect it had on advertising, you must understand what advertising effect is in the first place. Especially if the management of the company does not understand the effect of advertisement it can be fatal.
Effectiveness and Duration of Ad
How effective is the advertisement? Also, how long does the advertisement continue to exert its effect? When advertising is done, I wonder how effective it will be and how long it will last.
Undesirable Reaction
To advertise, is to attract customers, sell goods and services and lead to sales increase. However, customers do not purchase obediently even if they make advertisements. On the contrary, undesirable reactions may occur.
Measurement of Response Rate and Improvement
When advertising, it is the reaction rate that you want to measure firmly. Even if we improve the advertisement contents or choose the advertisement medium, it is not possible to make a good judgment without knowing the response rate.
