Business, Thought, and Management Articles --- Advertising --- Measurement of Response Rate and Improvement
When advertising, it is the reaction rate that you want to measure firmly. Even if we improve the advertisement contents or choose the advertisement medium, it is not possible to make a good judgment without knowing the response rate.
The response rate refers to the percentage of reacted people who saw the advertisement. There are various kinds of reactions.
If you saw the product advertisement and bought the product for consumers it can be said that you reacted. If you request catalogs and pamphlets about products, I can say that you responded. If you apply for a free gift, this can also be said that you have reacted. However, in the later cases it may be said that you responded to "something free" instead of reacting to "goods".
Consumers do a variety of actions where we do not know. For example, someone who wants the item by seeing an advertisement and goes to buy the item in a rival store.
While watching advertisements, some people start price survey on the net. Some people show ads to family and friends and listen to opinions about the product.
These behaviors may be said to have been successful as advertisements in that consumers were interested in products. At least the advertisement goes to a good level.
When measuring the reaction rate, you will make a mistake in judging only the number of items ordered and sales. Monitoring surveys of reactions other than orders, especially those related to psychological changes in consumers can gather valuable information that can dramatically improve advertising.
Definition of Advertising
Advertising is action to call public attention. People will or can not recognize anything what they do not know. When you are selling your products and services, you need to call public attention first.
The need of Advertising
Is advertising necessary? Do you need to place ads for your business? It is very important to think the need of advertising for each business.
Type of Advertising
Ad can be divided into different types depending on the purpose, thereof also on the method. Here we briefly introduce the type of ad. In addition, we will touch on the features in each ad.
Advertising Medium
There are various advertising media. If you can tell people to put the information out there, it can be used as an advertising medium. Here, we will introduce major advertising medium.
Preliminary Survey
Preliminary survey is essential before you start to advertise. The objective of advertising is to gather potential customers. And, to gather customers, you need to advertise to where there are customers so that they would respond.
Find out Niche Market
It is important to find market that you can win, so that your advertisement can get big response. Especially for the beginning, find ou niche market you can easily penetrate into.
Intervals and Patterns
Your message does not reach most of customers when you advertise for the first time. Once you started, you need continue to repeat and modify advertising patterns so that customers do recognize your message and respond.
to Achieve Effective Response
The effectiveness of ads depend on appearance and contents of them. What devices should be included in advertising so as to achieve effective response? Let's see what should be included in ads.
Advertisement Effect is
Before discussing how much effect it had on advertising, you must understand what advertising effect is in the first place. Especially if the management of the company does not understand the effect of advertisement it can be fatal.
Effectiveness and Duration of Ad
How effective is the advertisement? Also, how long does the advertisement continue to exert its effect? When advertising is done, I wonder how effective it will be and how long it will last.
Undesirable Reaction
To advertise, is to attract customers, sell goods and services and lead to sales increase. However, customers do not purchase obediently even if they make advertisements. On the contrary, undesirable reactions may occur.
Measurement of Response Rate and Improvement
When advertising, it is the reaction rate that you want to measure firmly. Even if we improve the advertisement contents or choose the advertisement medium, it is not possible to make a good judgment without knowing the response rate.
