Business, Thought, and Management Articles --- Advertising --- The need of Advertising
Is advertising necessary? Do you need to place ads for your business? It is very important to think the need of advertising for each business.
Advertisement is act to spread information for some objectives. To determine to place ad, you will have to investigate if you can achieve your objectives by the ad.
Advertising is expensive. To decide to spend, you would want outcome than you spend.
The biggest outcome for business would be sales expansion.
Imagine many people are coming and buying from you. If you can expand sales just because you place ad only once. The ad was successful.
But, things do not go so easy. Most people do not act when they see same ad only once.
They watch same advertisement repeatedly, then they beging to trust the brand and buy.
Therefore, advertising only once would be waste of money, but advertising repeatedly can be meaningful.
People will compare your ad and your competitors'. The response of ad is relative. If your ad is more attractive than competitors', you will get big response. Think if your ad will let people think more attractive than competitors before you place ad.
Advertising is necessary for most businesses. But it is not guaranteed that advertising givers you wanted outcome.
Definition of Advertising
Advertising is action to call public attention. People will or can not recognize anything what they do not know. When you are selling your products and services, you need to call public attention first.
The need of Advertising
Is advertising necessary? Do you need to place ads for your business? It is very important to think the need of advertising for each business.
Type of Advertising
Ad can be divided into different types depending on the purpose, thereof also on the method. Here we briefly introduce the type of ad. In addition, we will touch on the features in each ad.
Advertising Medium
There are various advertising media. If you can tell people to put the information out there, it can be used as an advertising medium. Here, we will introduce major advertising medium.
Preliminary Survey
Preliminary survey is essential before you start to advertise. The objective of advertising is to gather potential customers. And, to gather customers, you need to advertise to where there are customers so that they would respond.
Find out Niche Market
It is important to find market that you can win, so that your advertisement can get big response. Especially for the beginning, find ou niche market you can easily penetrate into.
Intervals and Patterns
Your message does not reach most of customers when you advertise for the first time. Once you started, you need continue to repeat and modify advertising patterns so that customers do recognize your message and respond.
to Achieve Effective Response
The effectiveness of ads depend on appearance and contents of them. What devices should be included in advertising so as to achieve effective response? Let's see what should be included in ads.
Advertisement Effect is
Before discussing how much effect it had on advertising, you must understand what advertising effect is in the first place. Especially if the management of the company does not understand the effect of advertisement it can be fatal.
Effectiveness and Duration of Ad
How effective is the advertisement? Also, how long does the advertisement continue to exert its effect? When advertising is done, I wonder how effective it will be and how long it will last.
Undesirable Reaction
To advertise, is to attract customers, sell goods and services and lead to sales increase. However, customers do not purchase obediently even if they make advertisements. On the contrary, undesirable reactions may occur.
Measurement of Response Rate and Improvement
When advertising, it is the reaction rate that you want to measure firmly. Even if we improve the advertisement contents or choose the advertisement medium, it is not possible to make a good judgment without knowing the response rate.
