Business, Thought, and Management Articles --- Advertising --- Advertising Medium
There are various advertising media. If you can tell people to put the information out there, it can be used as an advertising medium. Here, we will introduce major advertising medium.
Distribution of paper-based advertising: You can put various information on paper. You will be able to appeal to certain people or an unspecified number of people by print advertising on paper and distribute.
Newspapers, magazines, folding flyers, direct mail, free-papers and books are typical papers.
By placing ad on journal, list of members, you can appeal to specific people.
Distribution of non-paper based advertising: You can ads on CDs, DVDs, and goods, and distribute people.
Stationary and mobile advertising: You will be able to appeal to passers by billboard, painting on glass surface or the walls of the building.
To appeal to people who use those means of transport, such as trains, planes and buses are available by placing ads on them.
Electronic communication media advertising: TVs, radios, e-mails, webpages can used for advertising medium. You can appeal to viewers, listeners, and web users.
Definition of Advertising
Advertising is action to call public attention. People will or can not recognize anything what they do not know. When you are selling your products and services, you need to call public attention first.
The need of Advertising
Is advertising necessary? Do you need to place ads for your business? It is very important to think the need of advertising for each business.
Type of Advertising
Ad can be divided into different types depending on the purpose, thereof also on the method. Here we briefly introduce the type of ad. In addition, we will touch on the features in each ad.
Advertising Medium
There are various advertising media. If you can tell people to put the information out there, it can be used as an advertising medium. Here, we will introduce major advertising medium.
Preliminary Survey
Preliminary survey is essential before you start to advertise. The objective of advertising is to gather potential customers. And, to gather customers, you need to advertise to where there are customers so that they would respond.
Find out Niche Market
It is important to find market that you can win, so that your advertisement can get big response. Especially for the beginning, find ou niche market you can easily penetrate into.
Intervals and Patterns
Your message does not reach most of customers when you advertise for the first time. Once you started, you need continue to repeat and modify advertising patterns so that customers do recognize your message and respond.
to Achieve Effective Response
The effectiveness of ads depend on appearance and contents of them. What devices should be included in advertising so as to achieve effective response? Let's see what should be included in ads.
Advertisement Effect is
Before discussing how much effect it had on advertising, you must understand what advertising effect is in the first place. Especially if the management of the company does not understand the effect of advertisement it can be fatal.
Effectiveness and Duration of Ad
How effective is the advertisement? Also, how long does the advertisement continue to exert its effect? When advertising is done, I wonder how effective it will be and how long it will last.
Undesirable Reaction
To advertise, is to attract customers, sell goods and services and lead to sales increase. However, customers do not purchase obediently even if they make advertisements. On the contrary, undesirable reactions may occur.
Measurement of Response Rate and Improvement
When advertising, it is the reaction rate that you want to measure firmly. Even if we improve the advertisement contents or choose the advertisement medium, it is not possible to make a good judgment without knowing the response rate.
