Business, Thought, and Management Articles --- Advertising --- to Achieve Effective Response
The effectiveness of ads depend on appearance and contents of them. What devices should be included in advertising so as to achieve effective response? Let's see what should be included in ads.
1. to Draw Attention
Advertisement must stand out to attract attention of customers.
Unusual design, dynamic photos, cute smiles, surprising teasers, mysterious words and numbers are often used in ads to attract attention of people.
2. to Attract
Incorporate topics that customers would be interested in.
Limited offer, gifts, coupons, lottery, quiz games, and special information are typical contents to attract people.
3. to Let People Want to Buy
It is important that customers can imagine how life would change by your products and services, so that they feel like to buy them by watching ads.
To let people wan to buy, the imagination of scene with products or services, customer reviews, recommendation from authorized people, are the devices often used.
4. to Let People Remember
Advertisement should be easy to remember.
Names of products and services, phrase of teaser, unique logo & mark, image characters, theme songs, are the devices to let people remember.
5. to Let People to Take Action Immediately
If customers think there is no problem to put aside when they see your ads, they might never respond.
It is recommended to add limited time offer on ads so as to urge people to take action immediately.
6. to Improve Your Brand Image
It will be favorable to add something that would improve your brand image.
Expression of corporate philosophy, difference from competitors, invitation to premium customer membership clubs, could contribute to improve your brand image.
It may look too many to incorporate all above into ad, but basically they all are necessary to gain customer trust and response.
Definition of Advertising
Advertising is action to call public attention. People will or can not recognize anything what they do not know. When you are selling your products and services, you need to call public attention first.
The need of Advertising
Is advertising necessary? Do you need to place ads for your business? It is very important to think the need of advertising for each business.
Type of Advertising
Ad can be divided into different types depending on the purpose, thereof also on the method. Here we briefly introduce the type of ad. In addition, we will touch on the features in each ad.
Advertising Medium
There are various advertising media. If you can tell people to put the information out there, it can be used as an advertising medium. Here, we will introduce major advertising medium.
Preliminary Survey
Preliminary survey is essential before you start to advertise. The objective of advertising is to gather potential customers. And, to gather customers, you need to advertise to where there are customers so that they would respond.
Find out Niche Market
It is important to find market that you can win, so that your advertisement can get big response. Especially for the beginning, find ou niche market you can easily penetrate into.
Intervals and Patterns
Your message does not reach most of customers when you advertise for the first time. Once you started, you need continue to repeat and modify advertising patterns so that customers do recognize your message and respond.
to Achieve Effective Response
The effectiveness of ads depend on appearance and contents of them. What devices should be included in advertising so as to achieve effective response? Let's see what should be included in ads.
Advertisement Effect is
Before discussing how much effect it had on advertising, you must understand what advertising effect is in the first place. Especially if the management of the company does not understand the effect of advertisement it can be fatal.
Effectiveness and Duration of Ad
How effective is the advertisement? Also, how long does the advertisement continue to exert its effect? When advertising is done, I wonder how effective it will be and how long it will last.
Undesirable Reaction
To advertise, is to attract customers, sell goods and services and lead to sales increase. However, customers do not purchase obediently even if they make advertisements. On the contrary, undesirable reactions may occur.
Measurement of Response Rate and Improvement
When advertising, it is the reaction rate that you want to measure firmly. Even if we improve the advertisement contents or choose the advertisement medium, it is not possible to make a good judgment without knowing the response rate.
