2. Chapter of the Earth

2. Chapter of the Earth

It is important for managers to understand their standing position and the surrounding terrain when planning a strategy for how to fight. In the chapter of the Earth, we have summarized the points for managers to create favorable terrain.

- Where and What to Sell
First, the manager considers where to sell. Then we'll look at the products that sell to the prospects there, and how to compete with rivals who will compete with there.

- Target Customers
Think about what kind of customers you want to come. Then, prepare a product that interests the customers you want to come to, and appeal in words that resonate with their hearts.

- Target Rivals
Which rivals to fight or avoid is an important decision that management has to make. Easier to win is "rivals that are weaker than you" or "rivals who make you look better from the perspective of the customer". You want to fight by choosing opponents who are easy to win given safety measures. In some cases, however, you may have to fight strong rivals with who you want to avoid the battle.

- Who to Partner with
Depending on who you work with, the direction of your business can change dramatically. Working with companies in a particular area will make it easier for you to circulate money in that area. Working with different industries can help you develop new products and develop new markets. Partnering with peers can help each other to exchange information and improve their level, and may also work together to compete with rivals that can't fight alone.

- Increase Collaborators
It is said that the success of a business depends on how to increase the number of collaborators. A business can be built by obtaining a variety of collaborators, such as those who can give good information, those who spread reputation, and those who can help. In order for many people to become collaborators, it is important to increase their liking with a broad mind, attentiveness and a flexible attitude.

- How Handle Newcomers
What to do with new entrants starting a business near you? Should we crush them as rivals early? Should I ignore it? Or should I help it as a peer? The treatment of new entrants depends on the nature of the entrant. If they are hardworking and obedient, you can help them. Such a people may be a good allies in the future. However, if they are lazy, or dishonest and unreliable, you may want to ignore or beat early. If any new entrants are concerned, let's take a look at their personality.

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Happo Management Mandala Commentary

• 0. Management Chapter
  In planning and executing a business, managers need to solve various issues and take responsibility for the results. The direction of business is greatly influenced by management's way of thinking, the information that management obtains, judgment, way of saying, actions, and relationships with surroundings.
• 1. Chapter of Heaven
  We live under the heavens and live with the fate of heaven. I do not know what fate the heavens will give us. Business owners must accept management's destiny and make good business decisions without missing a chance.
• 2. Chapter of the Earth
  The way you fight depends on where you are and where you are aiming. It is important for managers to understand their standing position and the surrounding terrain when planning a strategy for how to fight.
• 3. Chapter of Fire
  Fire can be an arms for battle, a dangerous weapon, and a very useful tool depending on how you use it. The Fire chapter summarizes the points to win in a short battle.
• 4. Water Chapter
  The water changes freely according to the bowl. It is as soft as ever, yet has the power to drill rocks. In the Chapter of Water, we have summarized the points that lead management advantage without a battle.
• 5. Chapter of Harmony
  What is important in management is the harmony of people. The management listens to people, respects their intentions, and fosters a sense of friendship within the organization that will thank everyone, encourage each other, and move on to their dreams and goals.. The chapter of Harmony sums up the key points for creating a cohesive organization.
• 6. Chapter of Virtue
  People gather at the place of a virtuous person. It is the work of the virtue that the surrounding people want to work for this person without doing anything. The Virtue Chapter summarizes the personalities that you want to prepare as a manager.
• 7. Road Chapter
  Management is very different depending on where the manager is going and what path he is going to take. The Road Chapter summarizes the points that will help you move your business better.
• 8. Treasure Chapter
  Business owners must know the difference between treasures and non-treasures, see their authenticity, and value real treasures. In the Treasure Chapter, we will write about treasures that are important in management.